Writing instruments will register modest growth in current value terms over the forecast period, as sales continue to recover from the impact of the COVID-19 pandemic. Nonetheless, volume sales will likely see a static performance, due to growing digitalisation and the changing habits of children, the Alpha generation.
The impact of sustainability on writing instruments is expected to increase over the forecast period, as young generations of consumers increasingly look for ways to conserve the planet’s valuable resources. This will translate into a growing demand for environmentally alternatives to traditional stationery, such as recycled paper, as well as digitalised documents.
Stationers (included under other non-grocery retailers) and grocery retailers will continue to be the main distribution channels for writing instruments in Italy over the forecast period. Despite the fact that chained operators are expanding in the country, stationers will remain a very fragmented category, consisting mainly of independent outlets.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.See All of Our Definitions
This report originates from Passport, our Writing Instruments research and analysis database.
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