Unique collaborations by domestic brands with different players in multiple industries are increasingly evident in writing instruments. For instance, Dong-a Pencil Co Ltd has collaborated with Sungsimdang, a bakery in South Korea, with the two launching a limited-edition pencil called "Black Sim X Bread Sim".
Key players in writing instruments are opening offline stores to offer new experiences in an effort to meet changing consumption trends among millennials and Generation Z. These consumers value innovation, and products and services with distinct characteristics.
Minimalistic design is becoming a trend within local writing instruments. Unlike in previous years, when colourful designs were booming, simple designs are now fashionable and being increasingly launched by brands in South Korea.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.See All of Our Definitions
This report originates from Passport, our Writing Instruments research and analysis database.
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