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Country Report

Writing Instruments in

Writing Instruments in Hong Kong, China

Aug 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Lockdown restrictions and working from home reduce demand for writing instruments

In 2020 writing instruments saw a significant decline as a result of COVID-19, with lockdown restrictions, and the majority of people working from home. Many Hong Kong students are using Zoom and other video conferencing platforms for lessons, for example.

Players seek to counter fountain pens’ declining popularity by offering personalisation

Fountain pens have seen decreasing popularity of in Hong Kong due to their relative lack of convenience and high prices. Some companies have been latching on to the vintage trend popular among local consumers, and bringing back previous designs with new innovation, however.

Players implement offers and promotions to attract consumers

Pilot consolidated its leading position in the writing instruments category in 2019 with a slight value share gain. It implemented promotional counters at Hong Kong Book Fair 2019, with exclusive discounts, gifts with purchases and different packages.

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Samples

Writing Instruments Market Sample Report Writing Instruments Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Writing Instruments industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Writing Instruments industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Writing Instruments in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How have sales of writing instruments evolved over the past few years in Hong Kong, China?
What’s the potential of writing instruments sales via the internet?
Just how dominant are pens compared to pencils, highlighters and accessories?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our writing instruments market research database.

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Writing Instruments in Hong Kong, China - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lockdown restrictions and working from home reduce demand for writing instruments

Players seek to counter fountain pens’ declining popularity by offering personalisation

Players implement offers and promotions to attract consumers

RECOVERY AND OPPORTUNITIES

Writing instruments’ key back-to-school season in doubt as COVID-19 sees resurgence

Efforts may be needed to attract consumers as their attention is diverted post-pandemic

Changing purchasing patterns to influence channel shares

CATEGORY DATA

Table 1 Sales of Writing Instruments by Category: Volume 2015-2020
Table 2 Sales of Writing Instruments by Category: Value 2015-2020
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2015-2020
Table 4 Sales of Writing Instruments by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Writing Instruments: % Value 2015-2019
Table 6 LBN Brand Shares of Writing Instruments: % Value 2016-2019
Table 7 Distribution of Writing Instruments by Format: % Value 2015-2020
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2020-2025
Table 9 Forecast Sales of Writing Instruments by Category: Value 2020-2025
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2020-2025

Personal Accessories in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

Table 12 Sales of Personal Accessories by Category: Volume 2015-2020
Table 13 Sales of Personal Accessories by Category: Value 2015-2020
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2015-2020
Table 15 Sales of Personal Accessories by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Personal Accessories: % Value 2015-2019
Table 17 LBN Brand Shares of Personal Accessories: % Value 2016-2019
Table 18 Distribution of Personal Accessories by Format: % Value 2015-2020
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2020-2025
Table 20 Forecast Sales of Personal Accessories by Category: Value 2020-2025
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025

Megatrends

Country Report

Writing Instruments in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Lockdown restrictions and working from home reduce demand for writing instruments

Players seek to counter fountain pens’ declining popularity by offering personalisation

Players implement offers and promotions to attract consumers

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Writing Instruments in Hong Kong, China - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lockdown restrictions and working from home reduce demand for writing instruments

Players seek to counter fountain pens’ declining popularity by offering personalisation

Players implement offers and promotions to attract consumers

RECOVERY AND OPPORTUNITIES

Writing instruments’ key back-to-school season in doubt as COVID-19 sees resurgence

Efforts may be needed to attract consumers as their attention is diverted post-pandemic

Changing purchasing patterns to influence channel shares

CATEGORY DATA

Personal Accessories in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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