Writing instruments is predicted to experience a strong rebound in 2023 when tourists return to Hong Kong, as luxury writing instruments are often purchased as gifts. The absence of tourist spending due to travel restrictions has had a significant impact on pens, particularly fountain pens.
Brands of writing instrument are exploring new growth areas by modifying traditional stationery items with new technologies. Smart pens are gaining traction, as they combine traditional writing instruments with modern digital technology.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.See All of Our Definitions
This report originates from Passport, our Writing Instruments research and analysis database.
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