Writing instruments was affected by the pandemic in 2020, but to a lesser extent than other personal accessories categories, due to its more essential nature for students. During 2021, schools are set to reopen in May on a half-day basis, after home schooling since early January 2021.
Home seclusion has prompted more consumers to adopt digital devices as an alternative to writing instruments in 2020. The increasing use of tablets has also increased demand for digital note-taking solutions.
With growing competition from digitalisation, writing instruments producers have been constantly innovating and pushing forward the complications of functionality to stay competitive. Multi-functionality is highly prioritised among consumers.
Home seclusion has prompted consumers to use and get used to digital purchases more in 2020 and this habit is expected to continue over the forecast period. Writing instruments have also seen a shift from offline to online since the onset of the pandemic.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Writing Instruments research and analysis database.
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