Writing instruments will register muted constant value and volume growth over the forecast period. If inflation continues to rise unchecked, this will lead to increased price sensitivity and this will dampen volume sales.
In recent years, the e-commerce channel has developed at a fast pace but its impact on the distribution of writing instruments has remained relatively insignificant, as most consumers prefer to shop for pens, pencils, etc. in brick-and-mortar stores.
Traditionally, supermarkets and hypermarkets only sell stationery for a few months of the year, during the time that students are returning to schools and universities after the summer period. However, private label from the supermarket chains have slowly been gaining value share in writing instruments over the review period, as consumers appreciate the affordability.
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Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.See All of Our Definitions
This report originates from Passport, our Writing Instruments research and analysis database.
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