The COVID-19 pandemic and ensuing lockdown in 2020 resulted in consumers working from home and home schooling, which supported demand for writing instruments to some extent. Due to the essential nature of many of its product areas, their usefulness during quarantine, and the fact that they are primarily sold through retailers that remained open, writing instruments fared best among all personal accessories product areas in 2020, witnesses the least current value decline.
In 2021, core necessity writing instruments will remain stable in terms of demand, in fact roller ball pens is expected to see the most dynamic current value growth overall. Likewise, within colouring, colouring pencils will be the most demanded.
Companies selling writing instruments are relatively fragmented in the Ukraine, providing a wide assortment of product types and brands. However, there are three pronounced leaders within the product area which are Papirus Fabryka TOV, Import-Office TOV and Vivat Distribution TOV.
In 2022 and beyond, writing instruments will continually recover from the COVID-19 pandemic and growth within per capita consumption is also expected. As consumers return to work and children go back to school once more, there will be some renewed growth opportunities in writing instruments over the forecast period.
Over the forecast period, all product areas within writing instruments will see growth, largely benefiting from the COVID-19 pandemic coming to a gradual end. Ukrainians will be more interested in products for creativity and home crafting, not just in essential ones such as ballpoint pens, graphite pencils, and colouring pencils.
In 2022 and beyond, writing instruments will undergo concentration as the leading players enhancing their positions. Moreover, at the end of the review period e-commerce retailing was booming in Ukraine, including for writing instruments.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Writing Instruments research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page