The future is uncertain in terms of consumer demand for writing instruments, and retailers are likely to have difficulty guessing what to bet on. With the negative impact of the COVID-19 pandemic and the war in Ukraine on the economic situation in the UK, many shoppers are exploring ways to deal with the increase in the cost of living.
Fountain pens is the pens category with by far the highest average unit price. The category in the UK is dominated by the likes of heritage brands Montblanc, Parker and Pilot, which are together expected to account for over half of value sales in 2022.
In the modern and highly digital world, many Britons spend a large proportion of their day in front of laptops, tablets, smartphones, and their TVs. During the pandemic, when digitalisation picked up pace, many began experiencing digital fatigue and started to look for ways to spend more time away from digital displays.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.See All of Our Definitions
This report originates from Passport, our Writing Instruments research and analysis database.
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