Despite being widely adopted around the world during the COVID-19 pandemic, home-schooling was the subject of much criticism from parents, teachers and, above all, students. Lack of socialisation with other students and difficulty maintaining attention or interacting with others caused this model of education to result in a drop in learning performance.
The negative impacts of the COVID-19 pandemic on the labour market were intense, and are likely to generate long-term consequences. Retail store closures led to the layoff of large numbers of employees.
Amidst a scenario of economic instability and consumption polarisation (which simultaneously favours the most expensive and cheapest brands), the strategy of maintaining a varied product portfolio has been the pragmatic option of some of the most important manufacturers in the category. For instance, brands that already had a mix of A and B products have started to launch cheaper products to become more competitive.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.See All of Our Definitions
This report originates from Passport, our Writing Instruments research and analysis database.
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