Manufacturers will continue to look to explore ways to expand the consumer base for writing instruments by monitoring trends and consumer interest including adults and older age groups. Bruynzeel has a strong heritage in colouring with a long-established presence and high recognition among consumers and retailers.
The digitalisation trend will continue to shape developments with more manufacturers incorporating the stylus pens in their product ranges. These pens allow the user to write or draw more easily on tablets and smartphones, such as the brand reMarkable, which has gained strong popularity in the Netherlands in the past year.
There will continue to be a rapid shift towards e-commerce as more consumers look online for price discounts and offers. The rising cost of living and budget consciousness is driving consumers towards online promotions and discount stores such as the Dutch retailer Action where pens, pencils and colouring products can be found at lower prices.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.See All of Our Definitions
This report originates from Passport, our Writing Instruments research and analysis database.
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