As the writing instruments category evolves due to the rise in technology which has resulted in products and services such as computers, laptops, e-mail, etc, there is also a new demand evident for premium writing instruments. This rise in demand is largely due to the rising disposable income levels among the masses.
Indian players offering products in writing instruments are known to be family owned with production techniques that are not competitive with foreign markets, thus hampering their growth. To counter this, many companies over the years have used joint ventures and partnerships to gain competitive advantage.
As coverage of several tech gadgets and services such as mobile phones, laptops and computers, internet, e-mail, etc continues to expand, this has resulted in traditional writing instruments such as pens and pencils facing a challenge as they continue being replaced in various areas of daily usage. Digital devices such as mobile phones, tablets and computers are used widely by consumers at work and in their personal lives due to the convenience that they offer, making them irreplaceable.
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This industry report originates from Passport, our writing instruments market research database.