Executive Summary

Aug 2019
PROSPECTS
Premiumisation in writing instruments is aiding growth

As the writing instruments category evolves due to the rise in technology which has resulted in products and services such as computers, laptops, e-mail, etc, there is also a new demand evident for premium writing instruments. This rise in demand is largely due to the rising disposable income levels among the masses.

Indian companies continue to enter into strategic partnerships with foreign players

Indian players offering products in writing instruments are known to be family owned with production techniques that are not competitive with foreign markets, thus hampering their growth. To counter this, many companies over the years have used joint ventures and partnerships to gain competitive advantage.

Increasing penetration of tech gadgets and services continues to act as a challenge

As coverage of several tech gadgets and services such as mobile phones, laptops and computers, internet, e-mail, etc continues to expand, this has resulted in traditional writing instruments such as pens and pencils facing a challenge as they continue being replaced in various areas of daily usage. Digital devices such as mobile phones, tablets and computers are used widely by consumers at work and in their personal lives due to the convenience that they offer, making them irreplaceable.

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Writing Instruments in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Writing Instruments industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Writing Instruments industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Writing Instruments in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How have sales of writing instruments evolved over the past few years in India?
  • What’s the potential of writing instruments sales via the internet?
  • Just how dominant are pens compared to pencils, highlighters and accessories?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our writing instruments market research database.

Writing Instruments in India - Category analysis

HEADLINES

PROSPECTS

Premiumisation in writing instruments is aiding growth
Indian companies continue to enter into strategic partnerships with foreign players
Increasing penetration of tech gadgets and services continues to act as a challenge

COMPETITIVE ENVIRONMENT

Hindustan Pencils retains its leadership position in writing instruments
BIC Cello India Pvt Ltd continues with its expansion plans in India

CATEGORY DATA

Table 1 Sales of Writing Instruments by Category: Volume 2014-2019
Table 2 Sales of Writing Instruments by Category: Value 2014-2019
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2014-2019
Table 4 Sales of Writing Instruments by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Writing Instruments: % Value 2014-2018
Table 6 LBN Brand Shares of Writing Instruments: % Value 2015-2018
Table 7 Distribution of Writing Instruments by Format: % Value 2014-2019
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2019-2024
Table 9 Forecast Sales of Writing Instruments by Category: Value 2019-2024
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2019-2024

Personal Accessories in India - Industry Overview

EXECUTIVE SUMMARY

Personal accessories experiences continued growth
Stringent regulatory environment results in business interruptions
Fragmentation prevails in the personal accessories space
Companies are continuing to build stronger presence on digital platforms
Mixed growth projected in personal accessories

MARKET DATA

Table 12 Sales of Personal Accessories by Category: Volume 2014-2019
Table 13 Sales of Personal Accessories by Category: Value 2014-2019
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 15 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 17 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 18 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 20 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources