Colouring as a hobby proved to be therapeutic for some individuals during the pandemic period, when mobility was restricted and there was very little to do otherwise. Some of these people, especially adults, have continued to pursue this forgotten hobby even as the pandemic has eased, as they have realised how colouring helps them connect to their childhood passion for art.
Writing instruments could in theory experience a challenge to its survival, due to the expanding presence of digital devices and the constant increase in screen time. An average person has more limited usage of writing instruments daily due to computers.
Traditionally, writing instruments experienced the largest contribution of sales coming from stationers/office supply stores. The reason for the strong dependence on this channel was associated with the convenience offered by these stores in terms of shopping for a low value product.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.See All of Our Definitions
This report originates from Passport, our Writing Instruments research and analysis database.
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