As with most areas of personal accessories, the supply of writing instruments into Argentina is likely to be disrupted, at least in the short term, by the shortage of dollars in the country and the government’s tight restrictions on imports. There is very limited local production of writing instruments, with international brands such as Bic, Faber-Castell and Parker dominating, and therefore the government’s restrictions on imports could have a huge impact on sales.
The growing interest in lettering – which is an artistic way of drawing letters and words – which took off during the pandemic is expected to continue developing over the forecast period. Responding to this demand, more and more brands are expected to start offering products for this activity, such as markers with special tips, as well as kits that include instructions on how to achieve the best results.
More and more brands are offering multi-product boxes of writing instruments that can be given as gifts for special occasions such as Children's Day, Christmas, as well as birthdays. These boxes offer wide range of products to carry out different artistic pursuits, while many also include activity books to help children get started.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See All of Our DefinitionsThis report originates from Passport, our Writing Instruments research and analysis database.
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