Colouring instruments are gaining popularity amongst children, students, and artists, owing to the availability of these products in a wide variety and different shades. From product modalities such as watercolour pens to special colour editions such as pastels, to washable pens that children can use on any surface, these writing instruments took off due to a need for distraction in lockdowns, but have become hobbies that seem to have continued in post-pandemic times.
While on the one hand, bricks-and-mortar retailers were forced to close, or faced staff shortages and fewer incoming customers during the pandemic, on the other hand, the convenience of e-commerce meant more writing instruments being sold via online retail channels. Although the reopening of retail stores in 2022 is set to bring some level of recovery of sales in offline retailers, online sales are here to stay, and are expected to continue growing over the forecast period.
German consumers tend to prefer sustainable products, and sales of these products have risen in the last few years. Many manufacturers are shifting towards producing with recycled and recyclable materials as a way to tackle consumers’ growing environmental concerns.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.See All of Our Definitions
This report originates from Passport, our Writing Instruments research and analysis database.
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