During the forecast period, pens and writing accessories are expected to drive current value growth, with roller ball pens being the most popular choice among Swedish consumers. Although sales of colouring and graphite pencils are set to record an upward trend in 2022, their current value growth rate will start decreasing noticeably in 2024, recording a decline at the end of the forecast period.
With an increasing number of consumers using electronic devices, such as laptops or tablets, for everyday work, and schools shifting from paper to online tests and learning materials, writing instruments will present the least positive performance among other personal accessories product categories over the forecast period. Ecological sustainability and conscious consumption remain highly important to Swedes, with many choosing paperless work and household environments.
Bic Nordic is expected to remain a leading player in writing instruments across the forecast period as the company continues to invest in e-commerce and digital marketing activities, and eco-friendly and innovative products’ development, ensuring a competitive advantage among other players. With new sustainable writing instrument options, such as re-fillable or long-lasting 73% ocean-bound recycled ball pens and pencils, Bic Nordic will continue strengthening its pens segment.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.See All of Our Definitions
This report originates from Passport, our Writing Instruments research and analysis database.
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