During 2020, writing instruments benefited from remaining affordable to consumers, even during a time of increased price sensitivity. Nevertheless, lower levels of store traffic and the closure of schools still led to volume and value declines of the industry in 2020.
Due to the outbreak of COVID-19 in 2020, many consumers migrated to e-commerce, appreciating it for being a safer form of retailing. While e-commerce is set to continue growing its share of sales throughout 2021, writing Instruments remain primarily a co-consumption item.
The leading writing instruments player in Sweden, Bic Nordic, retained its lead in 2020, increasing its market share despite a decline seen in value sales. However, the player expressed concern about the future sales development due to the COVID-19 outbreak.
The ongoing need for office supplies within the household is set to drive rapid recovery and growth for writing instruments, with value sales recording a CAGR of 2% across the forecast period. With many companies increasingly shifting towards home office working for part of the week, as a standard model of business, needing supplies for the home office will become the norm for many workers.
Luxury writing instrument consumption is expected to continue to fuel growth across the forecast period, particularly among pens and writing accessories. Luxury brands such as Montblanc are expected to remain popular with indulgence consumption, often used as displays of affluence, while a general tendency towards nostalgia and romanticism is expected to create renewed interest in pen inkwells and refills.
Sustainability is set to be a major trend in Sweden across the forecast period. Writing instruments, especially pens, which traditionally use plastic as the major material, is no exception to this, with companies, therefore, starting to design products that minimise damage to the environment.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Writing Instruments research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page