The current trend in luxury writing instruments is for tie-ups with popular Japanese animation characters. For instance, Montblanc has a series of products, ranging from small leather goods to pens, that depict the Naruto: Shippuden characters.
Technology plays a significant role in schools, but it will not be able to replace writing instruments completely. Writing instruments are seen as an avenue for expression.
The Pilot Hi-Tec-C Coleto is a common sight amongst students. However, players are introducing other similar products, such as the Uni-ball Style Fit collection and Zebra bLen range.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.See All of Our Definitions
This report originates from Passport, our Writing Instruments research and analysis database.
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