Despite closures of schools and offices during the pandemic, which resulted in reduced need for writing instruments, sales of writing instruments were less negatively affected than other personal accessories categories. These items are considered essential, and consumers continued to use them at home.
Gift giving practices have picked up during the pandemic as social distancing restrictions have made people isolated from one another. To show their affection for each other, consumers have taken to sending each other gifts, including writing instruments.
The increased home seclusion due to the lockdown and social restrictions has resulted in the uptake of at-home hobbies including arts-and-craft activities such as colouring and painting. Self-care activities such as mindfulness and journaling are also increasingly being taken up as outlets to release the emotional and mental stress triggered by the pandemic.
Despite store-based retailing being the dominating retailing channel for writing instruments, industry players are increasingly tapping into online platforms as another source of sales. During the two-month long Circuit Breaker lockdown in Singapore, stationery retailer Popular Singapore launched its official online store on Lazada as consumers were keen to have access to its products.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Writing Instruments research and analysis database.
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