As lockdowns are lifted and businesses return to normal operations, demand for writing instruments is likely to benefit. Brands and retailers are utilising flexible and convenient channel strategies to drive sales, such as expanding online platforms and revitalising physical store networks.
As Australians become increasingly conscious of the effect of their consumption habits on the environment, they are willing to pay more for products that are considered eco-friendly. This trend is being recognised by many category players, which are starting to offer more environmentally-friendly options in writing instruments.
Milligram is an Australian online retailer that offers a wide range of design-focused products, including stationery and writing instruments. The retailer has been experiencing a period of significant growth, attributed to its parent company Telegram Co's strategy of utilising multiple channels.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See All of Our DefinitionsThis report originates from Passport, our Writing Instruments research and analysis database.
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