Executive Summary

Mar 2019
PROSPECTS
Strong presence for sports brands

Chilean consumers’ increasing participation in sports and outdoor activities and the related rise of sports-inspired clothing are having a particularly notable influence on the development of apparel accessories. Major sportswear brands such as adidas, Nike and Merrell saw increases in value share over the review period as they benefited from growing demand for products such as hats/caps.

Accessories benefit from growing interest in personal style

Apparel accessories is seeing growth driven by younger Chilean consumers’ growing interest in fashion and particularly experimenting with the development of their own personal style. Accessories offer an inexpensive way to try out new looks and add novelty to existing outfits.

Affordable pricing remains key

Price-sensitivity remains a key issue in apparel accessories, supported by the widespread availability of inexpensive non-branded accessories in small independent stores and homemade products with traditional designs from Chile, Bolivia and Peru, which can be found throughout Chile being sold on the street and in flea markets. The expansion of fast fashion brands in the market, however, is extending the range of products available at affordable prices to major international brands, which appeal strongly to younger consumers with a cosmopolitan outlook.

COMPETITIVE LANDSCAPE
A highly fragmented category

The widespread availability of inexpensive, non-branded products such as hats/caps, gloves and scarves in small independent stores underpins the considerable degree of fragmentation displayed by apparel accessories at the end of the review period. The top 15 players in apparel accessories jointly accounted for less than 10% of category value in 2018.

Mixed retailers have strong presence

The importance of affordability underpins the strong positions of department stores and mass merchandisers in the Chilean market. While in some markets, department stores have a relatively high-end positioning, in Chile they are more aimed towards a mass consumer base.

New shopping centres create opportunities for fast fashion retailers

The opening of new shopping centres has created new opportunities for apparel accessories brands to reach consumers. With consumers shifting from mass-market channels to more high-end distribution channels, this is particularly advantageous to major international brands.

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Apparel Accessories in Chile

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel Accessories industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel Accessories in Chile market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Apparel Accessories in Chile?
  • What are the major brands in Chile?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

Apparel Accessories in Chile - Category analysis

HEADLINES

PROSPECTS

Strong presence for sports brands
Accessories benefit from growing interest in personal style
Affordable pricing remains key

COMPETITIVE LANDSCAPE

A highly fragmented category
Mixed retailers have strong presence
New shopping centres create opportunities for fast fashion retailers

CATEGORY DATA

Table 1 Sales of Apparel Accessories by Category: Volume 2013-2018
Table 2 Sales of Apparel Accessories by Category: Value 2013-2018
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Apparel Accessories: % Value 2014-2018
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Apparel and Footwear in Chile - Industry Overview

EXECUTIVE SUMMARY

An improved performance, but the macroeconomic situation presents challenges
Fall in the number of Argentinean tourists affects sales in shopping centres
International and fast fashion brands intensify competition
Internet retailing expands but faces obstacles
Bright future for less developed categories with premiumisation potential

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources