Executive Summary

Mar 2019
PROSPECTS
Apparel accessories heading in two opposite directions

Apparel accessories appears to be heading in two different directions. Ties remained on a downward trajectory in 2018 due to the relaxation of dress codes in many companies.

Change in legislation affects gift purchases of apparel accessories

Apparel accessories are commonly bought as gifts in South Korea. These are often purchased as presents for Parent’s Day or Teacher’s Day to show one’s gratitude.

Increased leisure time leads to more purchases of different types of apparel accessories

In 2018, in order to promote a better work/life balance, the South Korean government limited employees’ permitted weekly working hours. This is changing consumers’ daily lives.

COMPETITIVE LANDSCAPE
Apparel accessories benefiting from a wide range of products across the price spectrum

Apparel accessories remained a fragmented category in 2018, largely thanks to the offer of a wide range of products across the price spectrum, with low-priced to luxury products all contributing to sales. At the upper end of the price spectrum is the Hermès brand.

Domestically manufactured unbranded products are gaining ground

While international brands remained the strongest in apparel accessories in 2018, domestically manufactured unbranded products are also gaining ground. The apparel accessories category is less reliant on brand name when compared to personal accessories such as handbags and sunglasses.

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Apparel Accessories in South Korea

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel Accessories industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel Accessories in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Apparel Accessories in South Korea?
  • What are the major brands in South Korea?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

Apparel Accessories in South Korea - Category analysis

HEADLINES

PROSPECTS

Apparel accessories heading in two opposite directions
Change in legislation affects gift purchases of apparel accessories
Increased leisure time leads to more purchases of different types of apparel accessories

COMPETITIVE LANDSCAPE

Apparel accessories benefiting from a wide range of products across the price spectrum
Domestically manufactured unbranded products are gaining ground

CATEGORY DATA

Table 1 Sales of Apparel Accessories by Category: Volume 2013-2018
Table 2 Sales of Apparel Accessories by Category: Value 2013-2018
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Apparel Accessories: % Value 2014-2018
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Apparel and Footwear in South Korea - Industry Overview

EXECUTIVE SUMMARY

Trendy sports-inspired and fast fashion brands lead apparel and footwear in 2018
Apparel and footwear impacted by market maturity
International brands lead while domestically manufactured unbranded products receive a boost
Internet retailing remains the fastest growing distribution channel
Promotion and marketing becoming ever more important

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources