In Spain, national lockdown lasted from 15 March through to 4 May when restrictions began to be eased. Although little by little the country went back to a new normality, by the summer the number of COVID-19 cases began to rise worryingly again.
As in other countries, many Spanish workplaces have shifted away from a formal to a more informal or casual dress code. Changing attitudes in the workplace have had a negative impact on a number of categories within the industry, including apparel accessories, in recent years.
There are many players active in the highly fragmented competitive landscape of apparel accessories in Spain. The leading players Zara España and American Nike are followed by numerous local and international rivals, including many small players without significant shares.
Spain is set to remain in a strong economic downturn during the first half of the forecast period. Rising unemployment rates given the impact of COVID-19 will have a particularly damaging effect on average disposable income.
Much in line with the review period, the fate of the different categories in apparel accessories will be significantly defined by fashion trends over the forecast period. Trends set by fashion designers in haute couture shows will be adapted by fast-fashion players and supported by strong influencers in the country such as Dulceida, Lovely Pepa, Paula Echevarría or Cristina Pedroche amongst others.
Overall, fashion is expected to drive the performance of apparel accessories in the forecast period. Although comfort remains a very important factor, most Spaniards, young and not so young, want to follow fashions and trends.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Apparel Accessories research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page