In 2018, consumers in Saudi Arabia limited their expenditure by spending only on necessities. However, unlike some other categories, apparel accessories still saw current value growth in Saudi Arabia.
Scarves continued to see growth in 2018. These are always in demand in Saudi Arabia as they are a complimentary product for abayas.
Belts are predominantly purchased by men. Given that men are not habitual shoppers, and that their purchasing power was limited in 2018, they preferred to limit their spending on accessories and continued to wear what they already owned.
Al Bandar Trading continued to lead apparel accessories in 2018. The company’s leading brands Splash and Max offer wide collections of reasonably-priced accessories.
Al Bandar Trading was followed by Fawaz Abdulaziz Al Hokair in apparel accessories in 2018. The presence of strong retail brands such as Zara, Promod, Gap and Bershka in its portfolio make the company popular for apparel, including apparel accessories.
The influence of Western media on the tastes and preferences of Saudi customers is remarkable. Whilst many consumers prefer to buy apparel accessories from international brands such as Aldo, Zara and H&M, there is a significant population that thinks that these brands are overpriced, and they can find better options in local markets.
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This industry report originates from Passport, our Apparel and Footwear market research database