Executive Summary

Mar 2019
PROSPECTS
Slow growth for apparel accessories

In 2018, consumers in Saudi Arabia limited their expenditure by spending only on necessities. However, unlike some other categories, apparel accessories still saw current value growth in Saudi Arabia.

Scarves records the highest growth in apparel accessories

Scarves continued to see growth in 2018. These are always in demand in Saudi Arabia as they are a complimentary product for abayas.

Belts sees the worst performance

Belts are predominantly purchased by men. Given that men are not habitual shoppers, and that their purchasing power was limited in 2018, they preferred to limit their spending on accessories and continued to wear what they already owned.

COMPETITIVE LANDSCAPE
Al Bandar Trading leads apparel accessories

Al Bandar Trading continued to lead apparel accessories in 2018. The company’s leading brands Splash and Max offer wide collections of reasonably-priced accessories.

Fawaz Abdulaziz Al Hokair follows Al Bandar Trading

Al Bandar Trading was followed by Fawaz Abdulaziz Al Hokair in apparel accessories in 2018. The presence of strong retail brands such as Zara, Promod, Gap and Bershka in its portfolio make the company popular for apparel, including apparel accessories.

Unbranded products offer strong competition to international brands

The influence of Western media on the tastes and preferences of Saudi customers is remarkable. Whilst many consumers prefer to buy apparel accessories from international brands such as Aldo, Zara and H&M, there is a significant population that thinks that these brands are overpriced, and they can find better options in local markets.

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Apparel Accessories in Saudi Arabia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel Accessories industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel Accessories in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Apparel Accessories in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

Apparel Accessories in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Slow growth for apparel accessories
Scarves records the highest growth in apparel accessories
Belts sees the worst performance

COMPETITIVE LANDSCAPE

Al Bandar Trading leads apparel accessories
Fawaz Abdulaziz Al Hokair follows Al Bandar Trading
Unbranded products offer strong competition to international brands

CATEGORY DATA

Table 1 Sales of Apparel Accessories by Category: Volume 2013-2018
Table 2 Sales of Apparel Accessories by Category: Value 2013-2018
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Apparel Accessories: % Value 2014-2018
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Apparel and Footwear in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

2018 is a challenging year for apparel and footwear
The retail salesforce is changing
Consumers shift towards value-oriented brands and promotions
Internet retailing witnesses rapid growth
Signs of slow recovery within apparel and footwear

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources