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Country Report

Apparel Accessories in

Apparel Accessories in Vietnam

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Demand for face masks explodes in response to pandemic fears

Unexpectedly, the COVID-19 pandemic resulted in an explosion in demand for face masks in Vietnam during 2020. Overall sales of apparel accessories therefore continued to grow in current value terms in 2020.

Demand for more sophisticated accessories boosted by rising living standards

Apparel accessories remain popular in Vietnam, despite tough competition from unbranded and counterfeit products. This can be partly attributed to rising disposable incomes, resulting in higher living standards.

Leading brands facing growing competition from unbranded and counterfeit products

Unbranded and counterfeit products continue to pose a problem for branded players due to their lower prices and increasing resemblance to branded products in Vietnam. In addition, such products are widely available, including via traditional markets, street vendors, local small stores and social media sites such as Facebook.

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Apparel Accessories Market Sample Report Apparel Accessories Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel Accessories industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel Accessories in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel Accessories in Vietnam?
What are the major brands in Vietnam?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Apparel Accessories in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand for face masks explodes in response to pandemic fears

Demand for more sophisticated accessories boosted by rising living standards

Leading brands facing growing competition from unbranded and counterfeit products

RECOVERY AND OPPORTUNITIES

Demand for face masks to fall as impact of pandemic subsides

Recovery in ties to be driven by entry of more multinationals

Expected return of tourists to boost demand for hats and caps sales

CATEGORY DATA

Table 1 Sales of Apparel Accessories by Category: Volume 2015-2020
Table 2 Sales of Apparel Accessories by Category: Value 2015-2020
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2015-2020
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Apparel Accessories: % Value 2016-2020
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2017-2020
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2020-2025
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2020-2025
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2020-2025
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2020-2025

Apparel and Footwear in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 12 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 17 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary 1 Fashion Face Masks Usage, Pricing and Market Sizes in Asia Pacific – 2020

Megatrends

Country Report

Apparel Accessories in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Demand for face masks explodes in response to pandemic fears

Demand for more sophisticated accessories boosted by rising living standards

Leading brands facing growing competition from unbranded and counterfeit products

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Apparel Accessories in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand for face masks explodes in response to pandemic fears

Demand for more sophisticated accessories boosted by rising living standards

Leading brands facing growing competition from unbranded and counterfeit products

RECOVERY AND OPPORTUNITIES

Demand for face masks to fall as impact of pandemic subsides

Recovery in ties to be driven by entry of more multinationals

Expected return of tourists to boost demand for hats and caps sales

CATEGORY DATA

Apparel and Footwear in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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