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Learn moreMar 2019
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Despite the tough competition from unbranded and counterfeit products, apparel accessories experienced strong current value growth in 2018. The first contributing factor was the accelerating level of disposable incomes, leading to higher living standards.
Over the review period, the participation by various international organisations had a significant impact on apparel accessories in Vietnam. Businesses have been blossoming, with growing numbers of multinational companies entering the country.
Over the review period, unbranded and counterfeit products continued to pose a problem for branded players, due to their lower prices and increasing resemblance to known brands in Vietnam. Another reason for their prevalence is their strong distribution networks throughout the country, with access to traditional markets.
In 2018, Inditex, Industria de Diseño Textil continued to lead apparel accessories with its popular brand Zara, gaining further value share and recording high current value growth. Its success is mainly due to its higher brand reputation, Western designs and high product quality.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Apparel Accessories industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
The Apparel Accessories in Vietnam market research report includes:
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Why buy this report?
This industry report originates from Passport, our Apparel and Footwear market research database
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.