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Country Report

Apparel Accessories in

Apparel Accessories in Vietnam

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Modern shopping channels attract largest number of consumers

Despite the tough competition from unbranded and counterfeit products, apparel accessories experienced strong current value growth in 2018. The first contributing factor was the accelerating level of disposable incomes, leading to higher living standards.

Ties a strong performer

Over the review period, the participation by various international organisations had a significant impact on apparel accessories in Vietnam. Businesses have been blossoming, with growing numbers of multinational companies entering the country.

COMPETITIVE LANDSCAPE

Players face fierce competition from unbranded and counterfeit products

Over the review period, unbranded and counterfeit products continued to pose a problem for branded players, due to their lower prices and increasing resemblance to known brands in Vietnam. Another reason for their prevalence is their strong distribution networks throughout the country, with access to traditional markets.

Western brands continue to gain strong value share

In 2018, Inditex, Industria de Diseño Textil continued to lead apparel accessories with its popular brand Zara, gaining further value share and recording high current value growth. Its success is mainly due to its higher brand reputation, Western designs and high product quality.

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Apparel Accessories Market Sample Report Apparel Accessories Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel Accessories industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel Accessories in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel Accessories in Vietnam?
What are the major brands in Vietnam?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Apparel Accessories in Vietnam - Category analysis

HEADLINES

PROSPECTS

Modern shopping channels attract largest number of consumers

Ties a strong performer

COMPETITIVE LANDSCAPE

Players face fierce competition from unbranded and counterfeit products

Western brands continue to gain strong value share

CATEGORY DATA

Table 1 Sales of Apparel Accessories by Category: Volume 2013-2018
Table 2 Sales of Apparel Accessories by Category: Value 2013-2018
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Apparel Accessories: % Value 2014-2018
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Apparel and Footwear in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear experiences strong performance in 2018

International brands start to penetrate Vietnam

Unbranded goods and counterfeits continue to dominate

Social networks become most effective channel for advertising products

Apparel and footwear predicted to record healthy growth

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Apparel Accessories in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Modern shopping channels attract largest number of consumers

Ties a strong performer

COMPETITIVE LANDSCAPE

Players face fierce competition from unbranded and counterfeit products

Western brands continue to gain strong value share

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Apparel Accessories in Vietnam - Category analysis

HEADLINES

PROSPECTS

Modern shopping channels attract largest number of consumers

Ties a strong performer

COMPETITIVE LANDSCAPE

Players face fierce competition from unbranded and counterfeit products

Western brands continue to gain strong value share

CATEGORY DATA

Apparel and Footwear in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear experiences strong performance in 2018

International brands start to penetrate Vietnam

Unbranded goods and counterfeits continue to dominate

Social networks become most effective channel for advertising products

Apparel and footwear predicted to record healthy growth

MARKET DATA

DEFINITIONS

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