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Country Report

Apparel Accessories in

Apparel Accessories in Vietnam

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising living standards and expansion of modern retailers boosts demand

Apparel accessories continues to post healthy value and volume growth in Vietnam, despite tough competition from unbranded and counterfeit products. This can be partly attributed to rising disposable incomes, resulting in higher living standards.

Demand for ties driven by increase in number of office workers

Ties posted strong value growth in 2019 in line with the rise in the number of white collar workers in large cities, the opening of the Vietnamese market and the Vietnam’s joining of various international trade agreements such as the Trans-Pacific Partnership and APEC. As a result of such developments, the number of multinational companies entering the country is rising strongly.

Rise in tourist numbers fuels hats and caps sales

Hats and caps also performed well in 2019, posting healthy current value growth, partly thanks to the expanding tourism industry. According to the Ministry of Tourism, 15.

COMPETITIVE LANDSCAPE

Unbranded and counterfeit products offer strong competition

Unbranded and counterfeit products continue to pose a problem for branded players due to their lower prices and increasing resemblance to branded products in Vietnam. In addition, such products are widely available, including via traditional markets, street vendors, local small stores and social media sites such as Facebook.

Global brands benefit from adoption of Western fashion trends

Inditex continues to lead apparel accessories sales in Vietnam due to the widespread popularity of its Zara brand, which is expanding throughout the country and gaining value share. The brand’s success can mainly be attributed to its strong reputation for quality and the growing popularity of Western designs.

Social media presence increasingly key to attracting consumers

Sales via e-commerce continue to rise at the expense of traditional stores in line with rising internet usage and demand for convenience. In addition, e-commerce players also often offer free shipping fees and special deals in order to attract consumers.

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Apparel Accessories Market Sample Report Apparel Accessories Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel Accessories industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel Accessories in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel Accessories in Vietnam?
What are the major brands in Vietnam?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Apparel Accessories in Vietnam - Category analysis

HEADLINES

PROSPECTS

Rising living standards and expansion of modern retailers boosts demand

Demand for ties driven by increase in number of office workers

Rise in tourist numbers fuels hats and caps sales

COMPETITIVE LANDSCAPE

Unbranded and counterfeit products offer strong competition

Global brands benefit from adoption of Western fashion trends

Social media presence increasingly key to attracting consumers

CATEGORY DATA

Table 1 Sales of Apparel Accessories by Category: Volume 2014-2019
Table 2 Sales of Apparel Accessories by Category: Value 2014-2019
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2014-2019
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Apparel Accessories: % Value 2015-2019
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2016-2019
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2019-2024
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2019-2024
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2019-2024

Apparel and Footwear in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Increasing incomes and social media usage boost apparel and footwear sales

Strong economic growth attracting international brands

High price sensitivity supports popularity of unbranded goods and counterfeits

Social media increasingly important to raising brand awareness

Improving living standards and new fashion trends to fuel growth

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Apparel Accessories in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Rising living standards and expansion of modern retailers boosts demand

Demand for ties driven by increase in number of office workers

Rise in tourist numbers fuels hats and caps sales

COMPETITIVE LANDSCAPE

Unbranded and counterfeit products offer strong competition

Global brands benefit from adoption of Western fashion trends

Social media presence increasingly key to attracting consumers

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Apparel Accessories in Vietnam - Category analysis

HEADLINES

PROSPECTS

Rising living standards and expansion of modern retailers boosts demand

Demand for ties driven by increase in number of office workers

Rise in tourist numbers fuels hats and caps sales

COMPETITIVE LANDSCAPE

Unbranded and counterfeit products offer strong competition

Global brands benefit from adoption of Western fashion trends

Social media presence increasingly key to attracting consumers

CATEGORY DATA

Apparel and Footwear in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Increasing incomes and social media usage boost apparel and footwear sales

Strong economic growth attracting international brands

High price sensitivity supports popularity of unbranded goods and counterfeits

Social media increasingly important to raising brand awareness

Improving living standards and new fashion trends to fuel growth

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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