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Country Report

Apparel Accessories in

Apparel Accessories in Vietnam

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

More people buying apparel accessories in modern channels

Although still dominated by unbranded products and counterfeits, apparel accessories witnessed healthy value growth in 2017, mainly thanks to increasing living standards and average incomes. Moreover, thanks to the strong development of social networks and penetration of globalisation, consumers are more aware of the role of apparel accessories in improving their style to look more fashionable and in line with Western and Korean trends.

Ties and hats and caps lead value growth in 2017

Since Vietnam has recently joined various international organisations such as TPP and APEC, the number of business people working in the country has increased strongly, in line with the dramatic growth in the number of new international companies. Moreover, due to the strong penetration of Western culture, many workers believe that wearing a tie helps improve appearance when meeting clients, especially when dealing with foreign customers.

Expanded distribution and internet retailing fuelling availability

Over the forecast period, ties, and hats and caps are predicted to post healthy value growth due to increasing living standards and improving economic performance. Since companies like Viet Tien and Non Son are paying attention to developing internet retailing, as well as expanding distribution, consumers will be able to buy products easier, instead of opening markets like before.

COMPETITIVE LANDSCAPE

Apparel accessories dominated by unbranded products and counterfeits

Like most categories, apparel accessories continues to be dominated by unbranded and counterfeit products which are imported, mainly from nearby countries such as China and Thailand. These products can be sold everywhere across Vietnam, such as open markets, shopping malls, local stores and online retailers.

Shift towards branded products

However, after many scandals involving Chinese products containing toxic materials and an unhealthy relationship between the two countries, consumers started to boycott products made in China and move towards branded alternatives. These consumers usually come from middle and high income segments in big cities such as Hanoi and Ho Chi Minh City.

PVH Corp retains leading position

In 2017, PVH Corp continued to lead sales due to the popularity of its Calvin Klein and Tommy Hilfiger brands. During the review period, Calvin Klein created various promotional events and was very active in marketing activities.

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Apparel Accessories Market Sample Report Apparel Accessories Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel Accessories industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel Accessories in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel Accessories in Vietnam?
What are the major brands in Vietnam?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Apparel Accessories in Vietnam - Category analysis

HEADLINES

PROSPECTS

More people buying apparel accessories in modern channels

Ties and hats and caps lead value growth in 2017

Expanded distribution and internet retailing fuelling availability

COMPETITIVE LANDSCAPE

Apparel accessories dominated by unbranded products and counterfeits

Shift towards branded products

PVH Corp retains leading position

CATEGORY DATA

Table 1 Sales of Apparel Accessories by Category: Volume 2012-2017
Table 2 Sales of Apparel Accessories by Category: Value 2012-2017
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2012-2017
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Apparel Accessories: % Value 2013-2017
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2014-2017
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2017-2022
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2017-2022
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2017-2022

Apparel and Footwear in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear posts strong performance in 2017

New international players continue to penetrate Vietnam

Apparel and footwear still dominated by unbranded and counterfeit products

Internet retailing sales continue to grow strongly

More players set to enter apparel and footwear

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 12 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 17 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Apparel Accessories in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

More people buying apparel accessories in modern channels

Ties and hats and caps lead value growth in 2017

Expanded distribution and internet retailing fuelling availability

COMPETITIVE LANDSCAPE

Apparel accessories dominated by unbranded products and counterfeits

Shift towards branded products

PVH Corp retains leading position

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Apparel Accessories in Vietnam - Category analysis

HEADLINES

PROSPECTS

More people buying apparel accessories in modern channels

Ties and hats and caps lead value growth in 2017

Expanded distribution and internet retailing fuelling availability

COMPETITIVE LANDSCAPE

Apparel accessories dominated by unbranded products and counterfeits

Shift towards branded products

PVH Corp retains leading position

CATEGORY DATA

Apparel and Footwear in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear posts strong performance in 2017

New international players continue to penetrate Vietnam

Apparel and footwear still dominated by unbranded and counterfeit products

Internet retailing sales continue to grow strongly

More players set to enter apparel and footwear

MARKET DATA

DEFINITIONS

SOURCES

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