Ties, which was suffering from the casualisation of the work environment even before the pandemic, is likely to be further threatened by the lifestyles that have taken hold along with the pandemic, such as working from home, or a hybrid style of working, whereby half of the week is spent in the office and the rest of the time at home. It is therefore unlikely that sales of ties will return to anywhere near the pre-COVID-19 level in either volume or current value terms by the end of the forecast period.
Although it is expected that the pandemic restrictions will be completely lifted in 2023, the practice of wearing masks, now well-established in Japan, is likely to continue for several years. Disposable masks will continue to be the first choice for consumers, due to their high efficacy against viruses, and convenience, whilst fashion masks are expected to struggle.
Although apparel accessories is expected to see only minor current value increases throughout the forecast period, there is still potential for growth in 2023 and beyond, as opportunities for people to go out recover, and interest in fashion returns. The trends towards simplicity and convenience in fashion for both men and women have been around for a long time, and more frequent replacement of clothing is not expected in the forecast period compared with the pre-COVID-19 level.
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Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.See All of Our Definitions
This report originates from Passport, our Apparel Accessories research and analysis database.
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