All categories of apparel accessories, except “other” apparel accessories, were hit hard by the outbreak of Coronavirus (COVID-19) in Italy in 2020. Sales recorded the sharpest declines during the March-May lockdown, which saw the closure of non-essential retail stores, including apparel and footwear specialist retailers, and foodservice, leisure and entertainment venues.
“Other” apparel accessories, the only category to benefit from the outbreak of COVID-19, registered exponential retail volume and current value growth over 2020. The performance of “other” apparel accessories benefited dynamically from the popularity of fashion face masks, which are included in this category.
Scarves, gloves and hats/caps remained the most popular apparel accessories in Italy, although they suffered in 2020 due to decreasing disposable incomes and purchasing power in the wake of COVID-19. Therefore, many consumers eschewed the purchase of new scarves, gloves, hats or caps, as many households tend to have an array of such items in their wardrobes.
Apparel accessories is projected to see a partial rebound in retail value sales (at constant 2020 prices) in 2021, and over the forecast period as a whole. However, retail value sales in 2025 are expected to fall a little short of the 2019 level.
Average retail unit prices (at constant 2020 prices) are expected to decrease in belts, hats/caps, gloves, scarves and ties in 2021, albeit at slower rates than in 2020. Against the backdrop of an economic recession, consumers are predicted to remain cautious over spending.
“Other” apparel accessories is projected to post heavy declines in retail volume and value (at constant 2020 prices) sales through the forecast period. Thus, the category is set to return to the decline trajectory of the review period, which was interrupted by exponential sales growth due to the demand for fashion face masks during the pandemic in 2020.
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This report originates from Passport, our Apparel Accessories research and analysis database.
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