Executive Summary

Feb 2019
PROSPECTS
Hats/caps benefits from retro and active lifestyle trends

Hip-hop snapback hats, bucket hats, neon-coloured bonnets and even colourful bandanas are just a few of the fashion pieces that made a comeback in 2018 thanks to the retro fashion trend. The biggest players in apparel accessories, SM Inc and H&M Hennes & Mauritz, filled their racks with wide selections of goods in order to appeal to consumers.

Rising image consciousness to continue fuelling new demand trends

Although the retro fashion trend is expected to fade over the forecast period, similar trends are likely to reappear over the coming years and impact demand for apparel accessories. Increasing image consciousness and global awareness of fashion trends among consumers will help to boost demand in the area.

Strong price competition from online channels

Of the dozens of online retailers, Lazada and Shopee are the favourites among mass consumers due to their wide selections of very cheap apparel accessories and the overall convenience of shopping online. The increasing presence of leading names through third-party online retailing hubs reflects growing demand in this distribution channel.

COMPETITIVE LANDSCAPE
Pole position in highly fragmented area held by SM Retail

SM Retail has been aggressively increasing its presence throughout the country, opening 10 new malls in 2018 alone and planning to open a further 21 by 2020. The giant retailer is a household name among Filipino consumers.

Expanded collections and enticing offers key to attracting consumers

To compete with the growing impact of fast-fashion players, SM Retail upgraded its retail areas to offer wide selections. The biggest edge of the retailing giant is its ability to provide regular discount events and very affordable apparel accessories to mass consumers.

Online presence key to future sales

Growing support for online channels can be challenging for brands. The way to compete with this trend is to also be visible online with the help of third-party online retailers and boost awareness via social media platforms such as Facebook and Instagram, which are heavily used by Filipino consumers.

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Apparel Accessories in the Philippines

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel Accessories industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel Accessories in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Apparel Accessories in Philippines?
  • What are the major brands in Philippines?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

Apparel Accessories in the Philippines - Category analysis

HEADLINES

PROSPECTS

Hats/caps benefits from retro and active lifestyle trends
Rising image consciousness to continue fuelling new demand trends
Strong price competition from online channels

COMPETITIVE LANDSCAPE

Pole position in highly fragmented area held by SM Retail
Expanded collections and enticing offers key to attracting consumers
Online presence key to future sales

CATEGORY DATA

Table 1 Sales of Apparel Accessories by Category: Volume 2013-2018
Table 2 Sales of Apparel Accessories by Category: Value 2013-2018
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Apparel Accessories: % Value 2014-2018
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Apparel and Footwear in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Stable growth despite economic issues and intense competition
Dynamic consumption among millennials helps off-set economic challenges
Apparel and footwear remains highly fragmented
Rapid retail expansion and growing online sales pose challenges to smaller players
Outlook remains positive, but challenges expected

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources