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Country Report

Apparel Accessories in

Apparel Accessories in Denmark

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Internet retailing has a strong foothold within apparel accessories

The "one size fits all" nature of apparel accessories has resulted in internet retailing gaining an even more important role within the category than in other apparel categories..

Unusually wet year boosts volume sales of scarves, gloves and hats/caps

Apparel accessories in Denmark continue to be greatly influenced by the weather. Mild winters in 2015 and 2016 naturally affected volume sales of scarves, hats/caps and gloves negatively.

Segmentation within apparel accessories boosts volume sales

As personal styles develop and consumers want to add something extra to their outfit, volume sales of apparel accessories in Denmark have received a boost. The increasingly popular casualwear and athleisure trends go hand in hand, with Danish consumers seeking to portray a healthy image, boosting sales of sports-orientated accessories, such as gloves and hats for running.

COMPETITIVE LANDSCAPE

Apparel giants lead value sales of apparel accessories

The two leading players within apparel are also the leaders in apparel accessories. The Danish fashion giant Bestseller's leading position is mainly attributable to its specialised apparel accessory brand Pieces, but the company also offers other brands in the category, including Vila, Name It, Vero Moda, Jack & Jones, Only, Selected, J Lindeberg and YAS.

Sports-orientated brands continue to gain value share

Sportswear continues to account for a rising share of value sales of apparel accessories. The rising popularity of physical activities, such as running, has resulted in an increased demand for sports accessories.

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Apparel Accessories Market Sample Report Apparel Accessories Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel Accessories industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel Accessories in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel Accessories in Denmark?
What are the major brands in Denmark?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Apparel Accessories in Denmark - Category analysis

HEADLINES

PROSPECTS

Internet retailing has a strong foothold within apparel accessories

Unusually wet year boosts volume sales of scarves, gloves and hats/caps

Segmentation within apparel accessories boosts volume sales

COMPETITIVE LANDSCAPE

Apparel giants lead value sales of apparel accessories

Sports-orientated brands continue to gain value share

CATEGORY DATA

Table 1 Sales of Apparel Accessories by Category: Volume 2012-2017
Table 2 Sales of Apparel Accessories by Category: Value 2012-2017
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2012-2017
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Apparel Accessories: % Value 2013-2017
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2014-2017
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2017-2022
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2017-2022
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2017-2022

Apparel and Footwear in Denmark - Industry Overview

EXECUTIVE SUMMARY

Despite rising challenges value growth is improving

Sustainability, online sales, fast fashion and sportswear drive sales

Danish apparel giant Bestseller makes efforts to regain lost value share

Online purchases of apparel and footwear continues to go up and up

Uncertain but brighter days ahead for apparel and footwear in Denmark

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 12 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 17 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Apparel Accessories in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Internet retailing has a strong foothold within apparel accessories

Unusually wet year boosts volume sales of scarves, gloves and hats/caps

Segmentation within apparel accessories boosts volume sales

COMPETITIVE LANDSCAPE

Apparel giants lead value sales of apparel accessories

Sports-orientated brands continue to gain value share

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Apparel Accessories in Denmark - Category analysis

HEADLINES

PROSPECTS

Internet retailing has a strong foothold within apparel accessories

Unusually wet year boosts volume sales of scarves, gloves and hats/caps

Segmentation within apparel accessories boosts volume sales

COMPETITIVE LANDSCAPE

Apparel giants lead value sales of apparel accessories

Sports-orientated brands continue to gain value share

CATEGORY DATA

Apparel and Footwear in Denmark - Industry Overview

EXECUTIVE SUMMARY

Despite rising challenges value growth is improving

Sustainability, online sales, fast fashion and sportswear drive sales

Danish apparel giant Bestseller makes efforts to regain lost value share

Online purchases of apparel and footwear continues to go up and up

Uncertain but brighter days ahead for apparel and footwear in Denmark

MARKET DATA

DEFINITIONS

SOURCES

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