With the exception of other apparel accessories, all categories recorded a very sharp fall in value sales in 2020. This was due to the impact of the COVID-19 pandemic in terms of people both working from and generally spending more time at home.
Since women in general tend to be greater consumers of apparel accessories than men, women’s accessories is both a larger and more mature sub-category. In order to rekindle and sustain growth in the wake of the COVID-19 pandemic, it is essential that players pursue innovations and new product launches if they wish to remain relevant.
E-commerce recorded strong growth in apparel accessories in 2020, with the channel being particularly suited to the category. The nature of accessories means there are few, if any, sizing concerns, along with the fact that apparel accessories often have lower prices and are therefore more attractive as impulse purchases.
With the exception of other apparel accessories, all categories within apparel accessories are expected to record strong retail value growth at constant 2020 prices in 2021 as a result of consumers returning to more normal lives where they again need accessories for work and socialising. The resumption of regular opening times for retail stores will also contribute to the increased growth in 2021.
E-commerce is expected to further increase its value share in apparel accessories over the forecast period, albeit at a much lower rate than that recorded in 2020. As life in Denmark begins to approach normality, many consumers are expected to return to shopping in retail stores.
It is expected that one of the lasting impacts of the COVID-19 pandemic will be more people working from home. Players will be keen to monitor and keep abreast of changes in consumer demand that arise from such evolving lifestyles and habits.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Apparel Accessories research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page