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Country Report

Apparel Accessories in

Apparel Accessories in Denmark

Mar 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Less formal fashion keeps growth low in apparel accessories

Apparel accessories is showing variable performance in Denmark in 2019. Scarves is still seeing the strongest value growth, but ties is now in decline.

Competition with fast fashion giants and online retailers puts pressure on unit prices

The increasing popularity of fast fashion and online retailing in Denmark is affecting apparel accessories in the same way as other apparel categories. Competition is stronger, with more players and a wider range of apparel accessories available at the click of a button, and this is putting pressure on unit prices, meaning value growth is slower than volume growth.

Players could benefit from innovation in both women’s and men’s apparel accessories

Women, in general, tend to be greater consumers of apparel accessories than men. Therefore women’s apparel accessories is a more mature sub-category.

COMPETITIVE LANDSCAPE

Bestseller A/S remains undisputed leader of apparel accessories, with no close contenders

Bestseller A/S maintains its leading place in apparel accessories, accounting for almost a quarter of total value sales in the category. The rest of apparel accessories remains fragmented, with H&M Hennes & Mauritz A/S being the only other real significant player, although taking second place behind Bestseller by a notable margin.

Private label shows little interest in apparel accessories, due to existing strong competition in lower-priced segment

There is marginal private label share in apparel accessories. When it comes to apparel, private label brands have so far focussed more on larger and more profitable categories, and there is a relatively limited selection of apparel accessories available in private label outlets.

Internet retailing proves particularly supportive for apparel accessories

Internet retailing is a particularly supportive channel for apparel accessories. The nature of accessories means there are few, if any, sizing concerns, along with the fact apparel accessories often have lower prices and are therefore more attractive as impulse purchases.

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Apparel Accessories Market Sample Report Apparel Accessories Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel Accessories industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel Accessories in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel Accessories in Denmark?
What are the major brands in Denmark?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Apparel Accessories in Denmark - Category analysis

HEADLINES

PROSPECTS

Less formal fashion keeps growth low in apparel accessories

Competition with fast fashion giants and online retailers puts pressure on unit prices

Players could benefit from innovation in both women’s and men’s apparel accessories

COMPETITIVE LANDSCAPE

Bestseller A/S remains undisputed leader of apparel accessories, with no close contenders

Private label shows little interest in apparel accessories, due to existing strong competition in lower-priced segment

Internet retailing proves particularly supportive for apparel accessories

CATEGORY DATA

Table 1 Sales of Apparel Accessories by Category: Volume 2014-2019
Table 2 Sales of Apparel Accessories by Category: Value 2014-2019
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2014-2019
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Apparel Accessories: % Value 2015-2019
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2016-2019
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2019-2024
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2019-2024
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2019-2024

Apparel and Footwear in Denmark - Industry Overview

EXECUTIVE SUMMARY

Moderate positive value growth over all categories, thanks to strong economy, the perfect storm of leading trends, and fierce competition from players

Sustainability, ethical apparel, and sporting activities are main trends driving growth

High competition keeps main top players in leading places and categories otherwise fragmented

Fast growing channel of internet retailing posing a real threat to smaller players

Trends seen and growing competition expected to continue over forecast period

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Apparel Accessories in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Less formal fashion keeps growth low in apparel accessories

Competition with fast fashion giants and online retailers puts pressure on unit prices

Players could benefit from innovation in both women’s and men’s apparel accessories

COMPETITIVE LANDSCAPE

Bestseller A/S remains undisputed leader of apparel accessories, with no close contenders

Private label shows little interest in apparel accessories, due to existing strong competition in lower-priced segment

Internet retailing proves particularly supportive for apparel accessories

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Apparel Accessories in Denmark - Category analysis

HEADLINES

PROSPECTS

Less formal fashion keeps growth low in apparel accessories

Competition with fast fashion giants and online retailers puts pressure on unit prices

Players could benefit from innovation in both women’s and men’s apparel accessories

COMPETITIVE LANDSCAPE

Bestseller A/S remains undisputed leader of apparel accessories, with no close contenders

Private label shows little interest in apparel accessories, due to existing strong competition in lower-priced segment

Internet retailing proves particularly supportive for apparel accessories

CATEGORY DATA

Apparel and Footwear in Denmark - Industry Overview

EXECUTIVE SUMMARY

Moderate positive value growth over all categories, thanks to strong economy, the perfect storm of leading trends, and fierce competition from players

Sustainability, ethical apparel, and sporting activities are main trends driving growth

High competition keeps main top players in leading places and categories otherwise fragmented

Fast growing channel of internet retailing posing a real threat to smaller players

Trends seen and growing competition expected to continue over forecast period

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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