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Country Report

Apparel Accessories in

Apparel Accessories in Denmark

Mar 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Scarves and ties are the strongest performers in 2018

Scarves and ties saw the strongest growth rates during 2018, while belts, gloves and hats/caps saw slightly weaker, but still positive, growth. The cold Danish winter weather always results in some demand for scarves, as Danish consumers try to protect themselves from the cold weather.

Price competition undermine value growth

Unit prices in apparel accessories in Denmark declined over the review period, leading to weaker value than volume growth. One of the main reasons for the decline in unit prices was an increase in price competition, largely caused by the growing popularity of fast fashion brands, such as H&M Hennes & Mauritz, in Denmark.

COMPETITIVE LANDSCAPE

Bestseller leads apparel accessories in Denmark

Bestseller continued to hold a strong lead in apparel accessories in Denmark over the review period. The company markets a number of popular brands in Denmark, and its brands Pieces, Vila, Name It and Vero Moda help four of the top five spots in apparel accessories in 2018.

Apparel accessories increasingly sold via internet retailing

In line with other categories in apparel, internet retailing of apparel accessories also became increasingly popular in Denmark over the review period. Apart from big online retailers like Zalando, the number of specialised apparel online retailers, such as Glitter and Pieces, also increased.

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Apparel Accessories Market Sample Report Apparel Accessories Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel Accessories industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel Accessories in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel Accessories in Denmark?
What are the major brands in Denmark?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Apparel Accessories in Denmark - Category analysis

HEADLINES

PROSPECTS

Scarves and ties are the strongest performers in 2018

Price competition undermine value growth

COMPETITIVE LANDSCAPE

Bestseller leads apparel accessories in Denmark

Apparel accessories increasingly sold via internet retailing

CATEGORY DATA

Table 1 Sales of Apparel Accessories by Category: Volume 2013-2018
Table 2 Sales of Apparel Accessories by Category: Value 2013-2018
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Apparel Accessories: % Value 2014-2018
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Apparel and Footwear in Denmark - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear value sales increase in 2018

Sportswear trend impacts apparel and footwear in Denmark

Bestseller and H&M Hennes & Mauritz continue to lead apparel and footwear

Internet retailing continues to see strong growth

Moderate growth in value sales over the forecast period

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Apparel Accessories in Denmark

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Executive Summary

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PROSPECTS

Scarves and ties are the strongest performers in 2018

Price competition undermine value growth

COMPETITIVE LANDSCAPE

Bestseller leads apparel accessories in Denmark

Apparel accessories increasingly sold via internet retailing

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Apparel Accessories in Denmark - Category analysis

HEADLINES

PROSPECTS

Scarves and ties are the strongest performers in 2018

Price competition undermine value growth

COMPETITIVE LANDSCAPE

Bestseller leads apparel accessories in Denmark

Apparel accessories increasingly sold via internet retailing

CATEGORY DATA

Apparel and Footwear in Denmark - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear value sales increase in 2018

Sportswear trend impacts apparel and footwear in Denmark

Bestseller and H&M Hennes & Mauritz continue to lead apparel and footwear

Internet retailing continues to see strong growth

Moderate growth in value sales over the forecast period

MARKET DATA

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