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Country Report

Apparel Accessories in

Apparel Accessories in Denmark

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Surge in demand for fashion face masks partially offsets decline in sales across apparel accessories in 2020

With the exception of other apparel accessories, all categories recorded a very sharp fall in value sales in 2020. This was due to the impact of the COVID-19 pandemic in terms of people both working from and generally spending more time at home.

Innovation needed to boost sales of both women’s and men’s apparel accessories

Since women in general tend to be greater consumers of apparel accessories than men, women’s accessories is both a larger and more mature sub-category. In order to rekindle and sustain growth in the wake of the COVID-19 pandemic, it is essential that players pursue innovations and new product launches if they wish to remain relevant.

Strong growth for e-commerce as Bestseller maintains a strong lead in 2020

E-commerce recorded strong growth in apparel accessories in 2020, with the channel being particularly suited to the category. The nature of accessories means there are few, if any, sizing concerns, along with the fact that apparel accessories often have lower prices and are therefore more attractive as impulse purchases.

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Apparel Accessories Market Sample Report Apparel Accessories Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel Accessories industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel Accessories in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel Accessories in Denmark?
What are the major brands in Denmark?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Apparel Accessories in Denmark - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Surge in demand for fashion face masks partially offsets decline in sales across apparel accessories in 2020

Innovation needed to boost sales of both women’s and men’s apparel accessories

Strong growth for e-commerce as Bestseller maintains a strong lead in 2020

RECOVERY AND OPPORTUNITIES

Strong rebound expected for apparel accessories as consumers return to normal life

Slower growth for e-commerce as consumers return to stores

Shift towards more casual accessories as a result of lasting lifestyle changes

CATEGORY DATA

Table 1 Sales of Apparel Accessories by Category: Volume 2015-2020
Table 2 Sales of Apparel Accessories by Category: Value 2015-2020
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2015-2020
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Apparel Accessories: % Value 2016-2020
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2017-2020
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2020-2025
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2020-2025
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2020-2025
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2020-2025

Apparel and Footwear in Denmark - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 12 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 17 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary Fashionn Face Masks Usage, Pricing and Market Sizes in Western Europe – 2020

Megatrends

Country Report

Apparel Accessories in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Surge in demand for fashion face masks partially offsets decline in sales across apparel accessories in 2020

Innovation needed to boost sales of both women’s and men’s apparel accessories

Strong growth for e-commerce as Bestseller maintains a strong lead in 2020

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Apparel Accessories in Denmark - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Surge in demand for fashion face masks partially offsets decline in sales across apparel accessories in 2020

Innovation needed to boost sales of both women’s and men’s apparel accessories

Strong growth for e-commerce as Bestseller maintains a strong lead in 2020

RECOVERY AND OPPORTUNITIES

Strong rebound expected for apparel accessories as consumers return to normal life

Slower growth for e-commerce as consumers return to stores

Shift towards more casual accessories as a result of lasting lifestyle changes

CATEGORY DATA

Apparel and Footwear in Denmark - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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