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Learn moreMar 2019
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Scarves and ties saw the strongest growth rates during 2018, while belts, gloves and hats/caps saw slightly weaker, but still positive, growth. The cold Danish winter weather always results in some demand for scarves, as Danish consumers try to protect themselves from the cold weather.
Unit prices in apparel accessories in Denmark declined over the review period, leading to weaker value than volume growth. One of the main reasons for the decline in unit prices was an increase in price competition, largely caused by the growing popularity of fast fashion brands, such as H&M Hennes & Mauritz, in Denmark.
Bestseller continued to hold a strong lead in apparel accessories in Denmark over the review period. The company markets a number of popular brands in Denmark, and its brands Pieces, Vila, Name It and Vero Moda help four of the top five spots in apparel accessories in 2018.
In line with other categories in apparel, internet retailing of apparel accessories also became increasingly popular in Denmark over the review period. Apart from big online retailers like Zalando, the number of specialised apparel online retailers, such as Glitter and Pieces, also increased.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in Denmark with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Apparel Accessories industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.
The Apparel Accessories in Denmark market research report includes:
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This industry report originates from Passport, our Apparel and Footwear market research database
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.