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Country Report

Apparel Accessories in

Apparel Accessories in Egypt

Mar 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Belts important to performance due to essential nature and expression of style

Apparel accessories saw continued growth in 2019, albeit slightly lower than the previous year’s performance. Belts are important apparel accessories, due to their essential nature, especially for men, who wear them with suits as a finishing touch to pull together their look for work.

Limited growth of other apparel accessories expected due to non-essential nature and long replacement cycles

Most apparel accessories, including gloves, hats, scarves and ties, are generally considered non-essential for the average Egyptian’s wardrobe. Most consumers use these accessories for years before considering replacement.

Social media an increasingly important tool for advertising and promotion of apparel accessories

With the downturn in demand seen towards the end of the review period, players took to social media with the aim of boosting sales through e-commerce. Fashion bloggers and influencers increasingly participate in sponsored advertising and promotional strategies, featuring accessories from different brands.

COMPETITIVE LANDSCAPE

Leading players see shares eroded in 2019 as small competitors make gains due to lack of differentiation

Arafa Holdings continued to lead the apparel accessories category in 2019, a position achieved through its Concrete brand. It is the strongest local brand due to the high quality and durability of its products, and its specialism in formal wear over the years.

Tie Shop imports wide range at competitive prices, but still suffers as smaller players undercut

Tie Shop Co maintained its second position in apparel accessories in 2019, but saw a value share decline. Since its inception in 1993, Tie Shop has been a leading manufacturer of scarves and ties in Egypt.

Bazaars and markets in shopping centres appeal to consumers

Given the tough economic climate, sellers of apparel accessories have been keen to find new and innovative ways to boost falling sales. One such opportunity presented itself in the form of weekly bazaars and markets held in shopping centres.

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Apparel Accessories Market Sample Report Apparel Accessories Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel Accessories industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel Accessories in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel Accessories in Egypt?
What are the major brands in Egypt?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Apparel Accessories in Egypt - Category analysis

HEADLINES

PROSPECTS

Belts important to performance due to essential nature and expression of style

Limited growth of other apparel accessories expected due to non-essential nature and long replacement cycles

Social media an increasingly important tool for advertising and promotion of apparel accessories

COMPETITIVE LANDSCAPE

Leading players see shares eroded in 2019 as small competitors make gains due to lack of differentiation

Tie Shop imports wide range at competitive prices, but still suffers as smaller players undercut

Bazaars and markets in shopping centres appeal to consumers

CATEGORY DATA

Table 1 Sales of Apparel Accessories by Category: Volume 2014-2019
Table 2 Sales of Apparel Accessories by Category: Value 2014-2019
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2014-2019
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Apparel Accessories: % Value 2015-2019
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2016-2019
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2019-2024
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2019-2024
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2019-2024

Apparel and Footwear in Egypt - Industry Overview

EXECUTIVE SUMMARY

Price increases weaken as economy stabilises, e-commerce increasingly important, coronavirus outbreak may hit Chinese imports

Cheaper local brands make gains as consumers remain price-sensitive, purchasing patterns demonstrate increasing seasonality

Large global brands underpin Ra Sport’s position, Arafa Holding’s Concrete brand receives social media and celebrity support

E-commerce continues to gain traction as consumers value price and convenience, particularly with an increasing number of women in formal employment

Growth set to continue as economy recovers

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Apparel Accessories in Egypt

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Executive Summary

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PROSPECTS

Belts important to performance due to essential nature and expression of style

Limited growth of other apparel accessories expected due to non-essential nature and long replacement cycles

Social media an increasingly important tool for advertising and promotion of apparel accessories

COMPETITIVE LANDSCAPE

Leading players see shares eroded in 2019 as small competitors make gains due to lack of differentiation

Tie Shop imports wide range at competitive prices, but still suffers as smaller players undercut

Bazaars and markets in shopping centres appeal to consumers

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Apparel Accessories in Egypt - Category analysis

HEADLINES

PROSPECTS

Belts important to performance due to essential nature and expression of style

Limited growth of other apparel accessories expected due to non-essential nature and long replacement cycles

Social media an increasingly important tool for advertising and promotion of apparel accessories

COMPETITIVE LANDSCAPE

Leading players see shares eroded in 2019 as small competitors make gains due to lack of differentiation

Tie Shop imports wide range at competitive prices, but still suffers as smaller players undercut

Bazaars and markets in shopping centres appeal to consumers

CATEGORY DATA

Apparel and Footwear in Egypt - Industry Overview

EXECUTIVE SUMMARY

Price increases weaken as economy stabilises, e-commerce increasingly important, coronavirus outbreak may hit Chinese imports

Cheaper local brands make gains as consumers remain price-sensitive, purchasing patterns demonstrate increasing seasonality

Large global brands underpin Ra Sport’s position, Arafa Holding’s Concrete brand receives social media and celebrity support

E-commerce continues to gain traction as consumers value price and convenience, particularly with an increasing number of women in formal employment

Growth set to continue as economy recovers

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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