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Country Report

Apparel Accessories in

Apparel Accessories in Egypt

15 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Apparel accessories is expected to see slow volume growth over the forecast period

Most apparel accessories, including gloves, hats, scarves and ties, are generally considered to be non-essential for the average Egyptian’s wardrobe. Most consumers use these accessories for years before thinking to replace them.

Belts remains the largest category in apparel accessories in volume terms

Belts is the most important category in apparel accessories in volume terms, as these are essential, especially for men, who wear them with their suits as a finishing touch to pull together their look for work. Belts are not just purchased for their functionality, but they also present an important way for wearers to express their fashion style.

Internet retailing and social media are important avenues for apparel accessories

With the decline in volume sales of apparel accessories since the floating of the Egyptian pound in late 2016, brands took to social media to boost sales through internet retailing. Fashion bloggers and influencers increasingly participated in sponsored photographs and videos to feature accessories from different brands.

COMPETITIVE LANDSCAPE

Arafa Holding continues to lead apparel accessories

With its leading brand Concrete, Arafa Holding continued to hold the largest share in apparel accessories in 2018, as was the case throughout the review period. The Concrete brand has been successful by offering products that can be used to create a whole outfit from head to toe, including accessories such as belts, ties and scarves, particularly with regard to menswear and men’s apparel accessories.

Tie Shop closes in on the leader

Tie Shop consistently maintained its second position in apparel accessories from the beginning of the review period. It lost significant share in the wake of the floatation of the Egyptian pound in late 2016, but has since been able to increase its share again, closing the gap from the leader Arafa Holding.

Weekly bazaars and markets help boost sales of apparel accessories

Given the tough economic climate, sellers of apparel accessories have been keen to find new and innovative ways to boost falling sales. One such opportunity presented itself in the form of weekly bazaars and markets held in shopping centres.

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Apparel Accessories Market Sample Report Apparel Accessories Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel Accessories industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel Accessories in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel Accessories in Egypt?
What are the major brands in Egypt?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Apparel Accessories in Egypt - Category analysis

HEADLINES

PROSPECTS

Apparel accessories is expected to see slow volume growth over the forecast period

Belts remains the largest category in apparel accessories in volume terms

Internet retailing and social media are important avenues for apparel accessories

COMPETITIVE LANDSCAPE

Arafa Holding continues to lead apparel accessories

Tie Shop closes in on the leader

Weekly bazaars and markets help boost sales of apparel accessories

CATEGORY DATA

Table 1 Sales of Apparel Accessories by Category: Volume 2013-2018
Table 2 Sales of Apparel Accessories by Category: Value 2013-2018
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Apparel Accessories: % Value 2014-2018
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Apparel and Footwear in Egypt - Industry Overview

EXECUTIVE SUMMARY

Recent economic reforms contribute to a slowdown in value growth

Local brands are gaining ground in several categories

Ra Sport remains the leader in apparel and footwear in 2018

Internet retailing grows as social media advertising continues to flourish

Growth in apparel and footwear is expected to stabilise during the forecast period

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Apparel Accessories in Egypt

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Executive Summary

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PROSPECTS

Apparel accessories is expected to see slow volume growth over the forecast period

Belts remains the largest category in apparel accessories in volume terms

Internet retailing and social media are important avenues for apparel accessories

COMPETITIVE LANDSCAPE

Arafa Holding continues to lead apparel accessories

Tie Shop closes in on the leader

Weekly bazaars and markets help boost sales of apparel accessories

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Apparel Accessories in Egypt - Category analysis

HEADLINES

PROSPECTS

Apparel accessories is expected to see slow volume growth over the forecast period

Belts remains the largest category in apparel accessories in volume terms

Internet retailing and social media are important avenues for apparel accessories

COMPETITIVE LANDSCAPE

Arafa Holding continues to lead apparel accessories

Tie Shop closes in on the leader

Weekly bazaars and markets help boost sales of apparel accessories

CATEGORY DATA

Apparel and Footwear in Egypt - Industry Overview

EXECUTIVE SUMMARY

Recent economic reforms contribute to a slowdown in value growth

Local brands are gaining ground in several categories

Ra Sport remains the leader in apparel and footwear in 2018

Internet retailing grows as social media advertising continues to flourish

Growth in apparel and footwear is expected to stabilise during the forecast period

MARKET DATA

DEFINITIONS

SOURCES

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