Apparel accessories saw significant current value growth in 2020. This was driven by revenue growth in other apparel accessories.
The pandemic has generated further momentum for the already rapidly growing e-commerce channel. E-commerce sales of apparel accessories expanded to appeal to consumers in all income groups, with a wide variety of styles and sizes.
Samakiea Co, leader in hosiery, took over leadership from Arafa Holding in 2020 owing to sales of its cloth face masks that the company began producing in 2020 in response to the pandemic and marketed under its Cottonil brand. Cottonil is known for its use of quality Egyptian cotton.
Most apparel accessories, including gloves, hats, scarves and ties, are generally considered non-essential for the average Egyptian’s wardrobe. Most consumers use these accessories for years before considering replacement.
Belts are important apparel accessories, due to their essential nature, especially for men, who wear them with suits as a finishing touch to pull together their look for work. Belts are not just purchased for their functionality, but are also important for wearers to express their personal style.
With the downturn in demand seen towards the end of the review period, players took to social media with the aim of boosting sales through e-commerce. Fashion bloggers and influencers increasingly participate in sponsored advertising and promotional strategies, featuring accessories from different brands.
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This report originates from Passport, our Apparel Accessories research and analysis database.
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