An increasing number of pure play e-commerce players are focusing on niche categories that are seeing increasing demand due to the growing popularity of certain sports or fashion trends that create new occasions for wearing specific items. In particular, start-ups are focusing on niche initiatives within e-commerce, creating solutions that target specific needs or sports.
Prior to the emergence of the pandemic in Brazil, major fashion retailers would strongly promote the premium options in their portfolios. However, pandemic-related restrictions and high inflation registered in 2021 and 2022 negatively impacted the purchasing power of most Brazilian families, forcing them to trade down in many aspects of their spending.
Brazilians are becoming increasingly interested in new sports that they are exposed to when watching major tournaments and events. After the beach tennis surge at the beginning of 2020, and the greater visibility of new sports launched at the Summer Olympic Games in Tokyo (such as skateboarding, surfing, climbing, and baseball), there are further expectations for new sports to be introduced to the games when they are held in Paris in 2024.
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Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.See All of Our Definitions
This report originates from Passport, our Apparel Accessories research and analysis database.
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