Executive Summary

Oct 2018
PROSPECTS
Tight economy results in less spending on apparel accessories

Recent consumer price sensitivity has negatively impacted apparel accessories sales. Another factor limiting growth is the fact that customers often see accessories as only additional non-essential products.

Scarves continue to enjoy solid demand

Scarves continue to grow in popularity, with the majority of sales coming from global players like H&M, Zara and Forever 21, which are tapping into this positive sentiment. This growth can mainly be attributed to the daily use of scarves among Muslim women, with strong growth expected to continue over the forecast period.

Caps and hats performing well, while ties continue to struggle

Street-style continues to grow in popularity with the rise of athleisure, boosting demand for jeans, caps, hats, jumpers, jackets and sneakers. Furthermore, fashion companies such as NY Yankees Hats, Supreme and Bape are bringing street-style to the next level, launching premium prices targeting higher income consumers.

COMPETITIVE LANDSCAPE
Giordano leads apparel accessories sales

Providing affordable prices, Giordano is very popular among families and children, helping the company to stay ahead of rival Harmonie when it comes to apparel accessories sales. Another element boosting performance was the company’s appointment as an official merchandise producer for the Asian Games in 2018.

Rise of global brands

Giordano, Uniqlo and international sports brands saw strong demand for apparel accessories in 2018. On the other hand, local brands are struggling due to the decrease in consumer spending power.

Distribution becoming more fragmented

Internet retailing sales continue to rise at the expense of traditional stores, with popular online apparel accessories plyers including Shopee and Sale Stock. Additionally, Shopee offers free shipping fees, which attract women consumers, who are the primary target for apparel accessories.

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Apparel Accessories in Indonesia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel Accessories industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel Accessories in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Apparel Accessories in Indonesia?
  • What are the major brands in Indonesia?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

Apparel Accessories in Indonesia - Category analysis

HEADLINES

PROSPECTS

Tight economy results in less spending on apparel accessories
Scarves continue to enjoy solid demand
Caps and hats performing well, while ties continue to struggle

COMPETITIVE LANDSCAPE

Giordano leads apparel accessories sales
Rise of global brands
Distribution becoming more fragmented

CATEGORY DATA

Table 1 Sales of Apparel Accessories by Category: Volume 2013-2018
Table 2 Sales of Apparel Accessories by Category: Value 2013-2018
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Apparel Accessories: % Value 2014-2018
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Apparel and Footwear in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Improving economy and lifestyle trends fuel demand
Impact of healthy lifestyle, athleisure and street-style trends
Tighter competition between global and local brands
Internet retailing gaining share from traditional stores
More challenges expected in coming years

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources