Apparel is not the only beneficiary of the ongoing popular streetwear trend, with dad hats and caps also growing in popularity. To address the local demand driven by the streetwear culture, brands ranging from Off-White to Balenciaga have all included dad hats in their collections.
The prosperous casual trend in local apparel has had an opposite impact on ties, which are long-established accessories for men’s formalwear. Local employers have adapted more to the smart-casual trend in offices, reducing the need for employees to buy ties as part of their workwear.
Dad shoes, mum jeans and oversized clothing have benefited from the popular streetwear culture, and apparel accessories could be the next to profit. Oversized accessories ranging from baggy hats and XXL leather belts, to bangle cuffs, are all expected to be included in upcoming collections for luxury brands, including Dolce&Gabbana, Alexander McQueen and Valentino.
Since retreating from its flagship store in Causeway Bay in 2016, the once-popular womenswear brand featuring apparel accessories shows no sign of recovery at its outlet located in Mong Kok, one of the major shopping areas in Hong Kong. The brand has invested in an online shopping application with visual search function driven by artificial intelligence, aiming to boost its retail sales online.
Being the most famous British luxury fashion house, Burberry has scarves, ties, cufflinks, gloves and hats that are all iconic products in its well-established collection. Like with Gucci and Hermès, consumers can easily recognise the Burberry design on its accessories by just looking at the brand’s check pattern.
Handcraft accessories have been in Hong Kong for a long time. From online shops to the handcraft-themed D2 Place, the handcraft trend has taken a good while to bloom, but the emergence of Handmade Hong Kong could be a milestone.
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This industry report originates from Passport, our Apparel and Footwear market research database