Executive Summary

Feb 2019
PROSPECTS
Casualisation of professional dress codes continues to hamper tie sales

Within apparel accessories, ties was the only category to post a current value decline in 2018. The casualisation of professional office dress codes continued to negatively impact its performance as workplaces are becoming increasingly informal.

Key runway trends drive demand for hats, belts and scarves

As internet use in 2018 soared to 90% of the population, online retailing continued to post strong growth, with UK consumers also becoming more trend-aware than ever before. This has been due in large part to the role Instagram plays in the fashion industry.

Brand loyalty remains low due to frequent trend-led purchases

Consumers are more likely to buy apparel accessories on impulse due to their relatively low prices when compared to ready-to-wear and leather goods. This results in frequent purchases but also leads to low levels of brand loyalty as sales tend to be influenced by trends rather than brand name.

COMPETITIVE LANDSCAPE
Leading player Claire’s rapidly losing share to sports and value-positioned players

The sportswear giant Nike and value leader Primark are rapidly gaining share in the category, in line with their positive performances across the board, while accessory specialists Claire’s and Accessorize are struggling as they lose relevance among consumers. Fast fashion brands such as Zara and H&M are also gaining share at the expense of specialists (they are popular due to their more fashion-forward focus), but competition is intensifying, with key high street retailers such as Arcadia Group’s Topshop struggling to outperform its rivals despite a consistently trendy product offering.

Supermarkets’ success built on convenience factor and value for money proposition

J Sainsbury’s Tu, Tesco’s F&F and George at Asda all continued to record positive growth in apparel accessories in 2018. As with Primark, much of their success in the category has been built on their value-focused product ranges.

Luxury players bolstered by growing demand for Instagram-worthy fashion

Logomania continued to fuel demand for entry-level luxury products such as logo belts, hats and hair accessories, enabling consumers to indulge in conspicuous consumption at more affordable prices and generating high-margin sales for luxury players. Social media and the pervasive role it plays in modern society is helping to drive sales of luxury products which are easily identifiable in online feeds, such as Gucci logo belts, Balenciaga baseball caps and Burberry check scarves.

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Apparel Accessories in the United Kingdom

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel Accessories industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel Accessories in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Apparel Accessories in United Kingdom?
  • What are the major brands in United Kingdom?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

Apparel Accessories in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Casualisation of professional dress codes continues to hamper tie sales
Key runway trends drive demand for hats, belts and scarves
Brand loyalty remains low due to frequent trend-led purchases

COMPETITIVE LANDSCAPE

Leading player Claire’s rapidly losing share to sports and value-positioned players
Supermarkets’ success built on convenience factor and value for money proposition
Luxury players bolstered by growing demand for Instagram-worthy fashion

CATEGORY DATA

Table 1 Sales of Apparel Accessories by Category: Volume 2013-2018
Table 2 Sales of Apparel Accessories by Category: Value 2013-2018
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Apparel Accessories: % Value 2014-2018
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Apparel and Footwear in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

UK fashion industry shows resilience amidst falling consumer confidence and currency concerns
Menswear and sportswear two of the brightest spots in an unsettled industry
British high street stores struggling to acclimatise to new technologies
Internet retailing contributes to the consolidation of the UK apparel and footwear industry
Fashion industry hoping for a resilient performance but preparing for a tumultuous period

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources