Executive Summary

Mar 2019
PROSPECTS
Hats/caps benefits from streetwear and athleisure trends

The most dynamic category in apparel accessories in 2018 was hats/caps, with sales benefiting from the streetwear and athleisure trends. In the summer sales benefit from sales of wide-brimmed hats and caps for shielding consumers from the sun, while beanie hats are commonly worn in the colder winter months.

Gloves struggles to retain consumer interest

Gloves continued to struggle in 2018 with it seeing a further decline in current value terms. One reason for this is that consumers in Thailand are increasingly moving away from formalwear which has hurt sales of some types of gloves.

Ties and belts adapt designs to meet with market trends

To cope with the falling demand for formalwear, the design of ties and belts in Taiwan has become less formal. Men and women have begun matching skinny ties and canvas belts, and other styles, with contrasting streetwear looks to create a more casual image both at work and when socialising.

COMPETITIVE LANDSCAPE
Uniqlo extends lead

Uniqlo extended its lead in apparel accessories in 2018 with consumers attracted to its affordable and fashionable range of products. With Taiwan still recovering from the economic crisis seen earlier in the review period many consumers remain price conscious when shopping for non-essentials such as apparel accessories and so have become increasingly drawn to fast-fashion retailers, and especially to Japanese retailer Uniqlo.

H&M sees dip

While Uniqlo goes from strength to strength, Swedish fast fashion retailer H&M saw a dramatic dip in 2018 with it losing share in apparel accessories. The company has suffered globally from its rapid expansion with a large backlog of stock forcing it to employ drastic discounting.

Athleisure trend boosts sales of sports and outdoor activity brands

Aside from fast fashion brands, some of the best performers in 2018 were those that meet with the athleisure trend, with Nike, adidas, Columbia and The North Face being prominent in this regard. The pages of fashion magazines in Taiwan are filled with tips on how to blend more formal items with sporty apparel accessories and this has provided a boost to brands such as these, which can now be seen in the office as well as on the street.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Apparel Accessories in Taiwan

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel Accessories industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel Accessories in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Apparel Accessories in Taiwan?
  • What are the major brands in Taiwan?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

Apparel Accessories in Taiwan - Category analysis

HEADLINES

PROSPECTS

Hats/caps benefits from streetwear and athleisure trends
Gloves struggles to retain consumer interest
Ties and belts adapt designs to meet with market trends

COMPETITIVE LANDSCAPE

Uniqlo extends lead
H&M sees dip
Athleisure trend boosts sales of sports and outdoor activity brands

CATEGORY DATA

Table 1 Sales of Apparel Accessories by Category: Volume 2013-2018
Table 2 Sales of Apparel Accessories by Category: Value 2013-2018
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Apparel Accessories: % Value 2014-2018
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Apparel and Footwear in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Steady economic growth and rise in tourism numbers boosts sales
Sportswear benefits from current trends
Fast fashion brands lead
Internet retailing on the rise
Improving economy set to support growth in apparel and footwear

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

Other terminology:

SOURCES

Summary 1 Research Sources