During COVID-19, retailers have found that consumers spend less time in-store, preferring to make their purchases quickly then leaving. As such, brands at department stores have started to offer foodservices and other experience-driven options to entice consumers to spend longer in store.
The triple-digit growth of apparel accessories in 2020 was largely driven by other apparel accessories, as this category contains face masks. Face masks soared in demand and popularity as the government made it compulsory to wear these items in public spaces to reduce the spread of the virus.
Uniqlo Taiwan will retain its top position in apparel accessories in Taiwan, despite losing nearly two thirds of its category share in 2020. A large portion of these lost shares can be attributed to face masks being sold by a variety of other companies, including surgical face masks sold by non-apparel specialists.
Scarves and gloves are set to struggle to retain consumer interest due to warm winter weather and longer summers. Gloves will be hit through not being seen as an important component of the streetwear trend, instead being viewed as a functional product.
Apparel accessories do not require strict fitting and thus are expected to take advantage of Taiwan’s mature and well-developed e-commerce platforms over the forecast period. Hair clips have proved particularly popular in recent years, with many TV programmes, YouTube videos and Instagram channels discussing how to use these products as fashionable accessories.
Younger consumers are increasingly shifting away from formal wear, especially since many companies now allow casual wear in the office, which will continue to negatively impact the demand for formal ties and belts. However, ties and belts are increasingly being considered trendy fashion accessories for casual wear.
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This report originates from Passport, our Apparel Accessories research and analysis database.
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