Face masks, which are categorised as other apparel accessories, showed phenomenal growth in 2020 from a previously very small base. With the exception of face masks, which were widely purchased in order to prevent the spread of COVID-19, all types of apparel accessories recorded very significant declines in 2020.
Apparel accessories are generally purchased to be worn outside. As Morocco was placed under a lockdown that lasted for four months during 2020, most people spent most of their time indoors, and had no need to buy new caps or belts.
Apparel accessories were saved from even steeper declines in 2020 by the development of e-commerce retail. E-commerce websites were able to attract a portion of the consumers who were not able to buy accessories in physical stores.
Current value sales of apparel accessories - with the exception of face masks - are forecast to begin a slow recovery in 2021. Values will return to growth for the duration of the forecast period.
The success of apparel accessories retailers during the forecast period is certain to depend to a large extent on how well they make use of social media. Online advertising has become increasingly important in Morocco in recent years as a means for selling apparel accessories.
Moroccan consumers are certain to pay more attention to their appearance during the forecast period than was generally the case during 2020. As they return to their workplaces in 2021, and are able to socialise again, demand for ties, caps and other apparel accessories will return to its previous levels.
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Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Apparel Accessories research and analysis database.
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