The rising number of women entering the paid workforce in Morocco and the physical return to workplaces such as offices will likely lead to an increase in demand for apparel accessories. This is both because working lifestyles require investment in new clothing and accessories, and because female consumers have become more financially independent, with greater purchasing power.
Continuing on from the review period, the modest fashion trend is expected to strongly influence women’s fashion and boost demand for certain items within the category. Scarves are likely to continue experiencing solid demand, as they are worn regularly by women to cover their heads and hair.
The anticipated changes in the climate and the persistence of hot weather will have twin impacts on apparel accessories. While sales of hats/caps are expected to continue their steady growth due to rising demand, sales of gloves and ties are expected to see modest growth as wearing ties or gloves is less comfortable during the hot weather.
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Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See All of Our DefinitionsThis report originates from Passport, our Apparel Accessories research and analysis database.
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