Most categories of apparel accessories recorded a sharp fall in value sales in 2020 due to the long-lasting and non-essential nature of products such as ties and belts. However, in 2020, apparel accessories was boosted by the unexpected surge in sales of fashion face masks, which are included within other apparel accessories.
Belts and ties saw some of the sharpest declines in 2020 as consumers cut back on non-essential spending during the period of home seclusion and lockdown. Such products are long-lasting and do not require frequent replacement.
E-commerce was the fastest-growing channel in apparel accessories distribution in 2020. The category is well suited to e-commerce as consumers have greater confidence in purchasing accessories without trying them on, compared to products in other categories.
Apparel accessories such as belts and ties are expected to recover fastest in 2021 as consumers catch up on purchases that they postponed due to the COVID-19 pandemic. Over the longer term, Ukrainians are set to return to purchasing apparel accessories as disposable incomes begin to rise and lifestyles return to normal.
Over the short to medium term, handcrafted products are expected to increase competition within apparel accessories, in particular hats and scarves, as Ukrainian women turn to knitting in a bid to earn an extra income. Handcrafting is generally popular in Ukraine and it is not uncommon to see people in knitted hats or with knitted scarves.
Long-term climate change has the potential to pose a threat to future demand for apparel accessories such as hats, scarves and gloves. Ukraine’s winters have tended to become warmer with less snow.
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Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Apparel Accessories research and analysis database.
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