Ukrainian consumers, especially women, pay particular attention to owning wide assortments of apparel accessories due to a strong tradition of regularly dressing nicely and trendily. Different styles and colours are chosen according to the season, with expenditure determined by the consumer’s income level.
During the crisis the most vulnerable categories in apparel accessories were those which could be economised upon, in particular belts and gloves, especially if they were made of leather. In 2018, improving consumer confidence and rising spending power contributed to healthier demand for all types of apparel accessories.
At the end of the review period when Ukrainians’ incomes were among the lowest in Europe, apparel accessories in traditional styles were preferred, to allow consumers to economise. This was despite consumers’ interest in fashion and typical preference for the latest designs.
With many apparel accessories types and many small manufacturers, including entrepreneurs, the category was highly fragmented at the end of the review period. Unbranded apparel accessories imported from China were readily available, particularly at outdoor markets nationwide.
In Ukraine, hand crafting is usually popular and it is not uncommon to see people in knitted hats or with knitted scarves. While it is no longer a mass hobby as it was during Soviet times, hand crafting found a number of admirers among Ukrainians willing to combine a hobby with making a profit.
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This industry report originates from Passport, our Apparel and Footwear market research database