Executive Summary

Mar 2019
PROSPECTS
Apparel accessories popular but dependent on consumer incomes

Ukrainian consumers, especially women, pay particular attention to owning wide assortments of apparel accessories due to a strong tradition of regularly dressing nicely and trendily. Different styles and colours are chosen according to the season, with expenditure determined by the consumer’s income level.

Accessories requiring less frequent replacement are economised upon

During the crisis the most vulnerable categories in apparel accessories were those which could be economised upon, in particular belts and gloves, especially if they were made of leather. In 2018, improving consumer confidence and rising spending power contributed to healthier demand for all types of apparel accessories.

Fashion trends followed by Ukrainians

At the end of the review period when Ukrainians’ incomes were among the lowest in Europe, apparel accessories in traditional styles were preferred, to allow consumers to economise. This was despite consumers’ interest in fashion and typical preference for the latest designs.

COMPETITIVE LANDSCAPE
Category remains fragmented

With many apparel accessories types and many small manufacturers, including entrepreneurs, the category was highly fragmented at the end of the review period. Unbranded apparel accessories imported from China were readily available, particularly at outdoor markets nationwide.

Hand-crafted accessories popular among Ukrainians

In Ukraine, hand crafting is usually popular and it is not uncommon to see people in knitted hats or with knitted scarves. While it is no longer a mass hobby as it was during Soviet times, hand crafting found a number of admirers among Ukrainians willing to combine a hobby with making a profit.

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Apparel Accessories in Ukraine

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel Accessories industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel Accessories in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Apparel Accessories in Ukraine?
  • What are the major brands in Ukraine?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

Apparel Accessories in Ukraine - Category analysis

HEADLINES

PROSPECTS

Apparel accessories popular but dependent on consumer incomes
Accessories requiring less frequent replacement are economised upon
Fashion trends followed by Ukrainians

COMPETITIVE LANDSCAPE

Category remains fragmented
Hand-crafted accessories popular among Ukrainians

CATEGORY DATA

Table 1 Sales of Apparel Accessories by Category: Volume 2013-2018
Table 2 Sales of Apparel Accessories by Category: Value 2013-2018
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Apparel Accessories: % Value 2014-2018
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Apparel and Footwear in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear benefit from restoring consumer spending power
Brand landscape expands in Ukraine
Unbranded products generate the bulk of sales
Internet retailing keeps on growing in the country
Economic factors remain key to category’s potential

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources