Scarves remained by far the biggest category within apparel accessories in 2018, not only because scarves are the most functional items in the cold season, but also because they are a fashion accessory. Moreover, there was a rise of the new wealthy and religiously conservative middle-classes over the review period.
The “one size fits all” nature of apparel accessories has resulted in internet retailing gaining a more important role in this category than in other apparel categories. As Turkish consumers are living more hectic lifestyles, the convenience that internet retailing provides, with a large variety and lower prices, has resulted in the boom of internet retailing.
The casualwear and athleisure trends go hand-in-hand, with more consumers looking for a healthy image. The rising popularity of physical activities such as running, has resulted in increased demand for sports accessories.
The Turkish fashion giant LC Waikiki held the leading position in apparel accessories in value terms in 2018, mainly due to its wide store-based presence, along with its economy-positioned products. The company is taking advantage of the increased segmentation within apparel accessories.
Nike was the second brand in apparel accessories in 2018. More active lifestyles in turn boosted the popularity of athleisure.
Leading apparel and footwear specialist retailers such as LC Waikiki, Koton, Defacto, H&M and Mavi also added new items to their accessories product portfolios, which increased their appeal for consumers. Accessories are often purchased on impulse when consumers are buying other apparel.
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This industry report originates from Passport, our Apparel and Footwear market research database