During the forecast period, sales of apparel accessories are expected to see a flat performance in volume terms While certain subcategories, such as belts and gloves, will benefit from a return to pre-pandemic lifestyles, the casualisation trend, both inside and outside of the workplace, will restrict overall demand. The suit and tie is no longer the ‘uniform’ of choice for many office workers, while the dwindling use of hats by younger generations of consumers is also expected to dent retail volume sales.
Scarves will see a stable demand over the forecast period, due to the sustained demand for hijabs (headscarves) among religiously conservative Muslim women. Despite the ongoing economic recession, there is expected to be a growing demand for premium, international brands, as women look to follow the latest trends in modest fashion This will be accelerated by the activities of the leading fashion designers, who will look to capitalise on the growing demand for premium modest fashion.
Turkish consumers will continue to enjoy the convenience of online shopping over the forecast period, in line with a return to busier lifestyles. Apparel accessories are well placed to take advantage of this trend, due to the ‘one-size-fits-all’ nature of scarves, hats/caps and belts, which means that consumers tend to have fewer concerns that such items will fit, compared with other types of apparel and footwear.
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Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.See All of Our Definitions
This report originates from Passport, our Apparel Accessories research and analysis database.
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