Executive Summary

Mar 2019
PROSPECTS
Veiled women benefit sales of scarves in apparel accessories

Scarves remained by far the biggest category within apparel accessories in 2018, not only because scarves are the most functional items in the cold season, but also because they are a fashion accessory. Moreover, there was a rise of the new wealthy and religiously conservative middle-classes over the review period.

Internet retailing is growing within apparel accessories

The “one size fits all” nature of apparel accessories has resulted in internet retailing gaining a more important role in this category than in other apparel categories. As Turkish consumers are living more hectic lifestyles, the convenience that internet retailing provides, with a large variety and lower prices, has resulted in the boom of internet retailing.

Sales of sports-orientated accessories support growth

The casualwear and athleisure trends go hand-in-hand, with more consumers looking for a healthy image. The rising popularity of physical activities such as running, has resulted in increased demand for sports accessories.

COMPETITIVE LANDSCAPE
LC Waikiki leads apparel accessories

The Turkish fashion giant LC Waikiki held the leading position in apparel accessories in value terms in 2018, mainly due to its wide store-based presence, along with its economy-positioned products. The company is taking advantage of the increased segmentation within apparel accessories.

Nike benefits from consumers’ increasing adoption of a healthier lifestyle

Nike was the second brand in apparel accessories in 2018. More active lifestyles in turn boosted the popularity of athleisure.

Apparel and footwear specialist retailers remains the leading distribution channel

Leading apparel and footwear specialist retailers such as LC Waikiki, Koton, Defacto, H&M and Mavi also added new items to their accessories product portfolios, which increased their appeal for consumers. Accessories are often purchased on impulse when consumers are buying other apparel.

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Apparel Accessories in Turkey

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel Accessories industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel Accessories in Turkey market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Apparel Accessories in Turkey?
  • What are the major brands in Turkey?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

Apparel Accessories in Turkey - Category analysis

HEADLINES

PROSPECTS

Veiled women benefit sales of scarves in apparel accessories
Internet retailing is growing within apparel accessories
Sales of sports-orientated accessories support growth

COMPETITIVE LANDSCAPE

LC Waikiki leads apparel accessories
Nike benefits from consumers’ increasing adoption of a healthier lifestyle
Apparel and footwear specialist retailers remains the leading distribution channel

CATEGORY DATA

Table 1 Sales of Apparel Accessories by Category: Volume 2013-2018
Table 2 Sales of Apparel Accessories by Category: Value 2013-2018
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Apparel Accessories: % Value 2014-2018
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Apparel and Footwear in Turkey - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear continues to grow despite the unfavourable climate
Millennial consumers and digitalisation
Rivalry continues in apparel and footwear
The growth of internet retailing
Stable outlook

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources