Apparel accessories provide consumers with an inexpensive way to create novel style combinations and change their look without purchasing multiple new items of clothing. Nonetheless, as in many other European countries, the Portuguese economy has been hit by the fallout of the war in Ukraine and high rates of inflation.
Sports apparel and footwear witnessed dynamic growth in retail volume terms compared to other areas of apparel and footwear in 2022. Prior to COVID-19, Portuguese consumers were already putting a greater emphasis on their health and wellness and increasing the time allocated to sports activities.
There are a large number of competing brands in apparel accessories although the Portuguese company, Barata & Ramilo has a strong position in the category with its Parfois brand. This local company was founded in 1994 and continues to be the preferred brand when consumers are buying accessories.
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Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.See All of Our Definitions
This report originates from Passport, our Apparel Accessories research and analysis database.
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