Executive Summary

Mar 2019
PROSPECTS
Social media drives sales

Consumers have generally become more image-conscious along with the rise of social media, and increasingly try to stand out with their looks in the selfie culture. This trend positively impacted apparel accessories, as these products enable consumers to own unusual products, offering unique style at affordable prices.

Men are becoming more interested in apparel accessories

As in other apparel categories, men are becoming a more important target. Men are becoming increasingly interested in fashion and willing to take care of their appearance, although without showing that they put too much thought into it.

Hats/caps become more popular across generations

Hats/caps were traditionally seen as old-fashioned accessories, typically worn by older men. Nevertheless, they became more fashionable across generations over the review period, including younger consumers in their 20s and 30s.

COMPETITIVE LANDSCAPE
Local brand Parfois continues to lead apparel accessories

Parfois by Barata & Ramilo continued to lead apparel accessories in 2018. Barata & Ramilo is a local company which benefits from strong brand recognition across the country.

Apparel specialist retailers are strong within apparel accessories

Behind Parfois in the value sales ranking are apparel specialist retailers such as Zara, H&M and Primark. These brands benefit from offering fast fashion, which leads to high frequency of shopping, encouraging regular purchases of accessories.

The layout of fast fashion retailers boosts their sales

The layout of fast fashion retailers is structured to boost impulse purchases and cross-selling. Even though there are specific accessories sections, many products are also displayed in other sections.

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Apparel Accessories in Portugal

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel Accessories industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel Accessories in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Apparel Accessories in Portugal?
  • What are the major brands in Portugal?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

Apparel Accessories in Portugal - Category analysis

HEADLINES

PROSPECTS

Social media drives sales
Men are becoming more interested in apparel accessories
Hats/caps become more popular across generations

COMPETITIVE LANDSCAPE

Local brand Parfois continues to lead apparel accessories
Apparel specialist retailers are strong within apparel accessories
The layout of fast fashion retailers boosts their sales

CATEGORY DATA

Table 1 Sales of Apparel Accessories by Category: Volume 2013-2018
Table 2 Sales of Apparel Accessories by Category: Value 2013-2018
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Apparel Accessories: % Value 2014-2018
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Apparel and Footwear in Portugal - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear records growth in Portugal in 2018
Athleisure continues to drive sales of apparel and footwear
Fast fashion players dominate
Internet retailing is gaining ground
Apparel and footwear is set to continue to see growth over the forecast period

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources