Executive Summary

Mar 2019
PROSPECTS
Trends towards uniqueness

Poles' demand for being unique and distinct will result in positive development of apparel accessories over the forecast period. Accessories are perceived as a relatively inexpensive and interesting way to present oneself in an attractive manner, even whilst wearing simple apparel.

Gradual development of fashion tastes

Whereas the change in men's fashion awareness only improved gradually towards the end of the review period, Polish women have been more up-to-date with contemporary trends.

Decline of formality

Future disinterest in formality will have a strong impact on sales of apparel accessories in Poland. More traditional shapes and simplicity of design of belts, ties, hats and gloves will be abolished in favour of more interesting and colourful offers.

COMPETITIVE LANDSCAPE
Strong position of international players

Among the leading 10 companies in apparel accessories, only three were domestic players in 2018. This leadership was mainly related to the size of these companies and volume sales, not by their dedication to apparel accessories.

Accessories as a marketing tool

The leading companies, including LPP SA, did not primarily focus on apparel accessories, but rather sold them in parallel with their main portfolios; thus, the leading companies include those that normally focus on footwear (CCC), sportswear (adidas), formal attire (Vistula Group), private label (Tesco and Auchan) and those offering extensive product portfolios (LPP, H&M, Top Secret). Apparel accessories are often perceived as a marketing tool, offered at very low prices with small profit margins for retailers to attract customers to the outlet and encourage them to purchase apparel with a higher mark-up.

Constant pressure on novelties

Accessories in Poland in 2018 were perceived as a low-cost means of refreshing outfits in line with constantly shifting trends and which offered the possibility to create an interesting, personal style. This encouraged manufacturers of apparel accessories to constantly release new models, lines, cuts and styles to maintain consumers’ attention, offering the possibility to customise their look in a way they wanted.

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Apparel Accessories in Poland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel Accessories industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel Accessories in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Apparel Accessories in Poland?
  • What are the major brands in Poland?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

Apparel Accessories in Poland - Category analysis

HEADLINES

PROSPECTS

Trends towards uniqueness
Gradual development of fashion tastes
Decline of formality

COMPETITIVE LANDSCAPE

Strong position of international players
Accessories as a marketing tool
Constant pressure on novelties

CATEGORY DATA

Table 1 Sales of Apparel Accessories by Category: Volume 2013-2018
Table 2 Sales of Apparel Accessories by Category: Value 2013-2018
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Apparel Accessories: % Value 2014-2018
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Apparel and Footwear in Poland - Industry Overview

EXECUTIVE SUMMARY

Personalisation and demand for high-quality Polish apparel and footwear
Focus on childrenswear
LPP SA strengthens overall leadership
Extraordinary development of internet retailing
Innovations to ensure good performance of apparel and footwear

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources