The closure of brick-and-mortar clothing stores as a result of the lockdown in the spring had a negative impact on apparel accessories sales. These products are often purchased on an impulse when purchasing other items of clothing.
The sale of accessories such as ties and leather trouser belts suffered the most from the lockdown. These are elements of formal dress, often worn in the office, during meetings with clients, or during family celebrations (e.
The decline in sales through brick-and-mortar stores mobilised manufacturers of apparel accessories to develop their online channel. During the lockdown, all sales occurred through e-commerce, which limited the scale of losses for businesses operational in the product area.
Apparel accessories is anticipated to see a rebound in 2021, provided that there will not be any other lockdowns. However, the rebound will not be significant enough to compensate for the loss in revenue sales in 2020.
The prospect for apparel accessories such as gloves, belts and scarves is positive. Consumers desire to have fashionable accessories that match their lifestyle and clothing.
A further increase in the importance of the online channel is also inevitable. While the lockdown stimulated the development of e-commerce, for many players it has become a key factor for their future business growth.
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Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Apparel Accessories research and analysis database.
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