Poles' demand for being unique and distinct will result in positive development of apparel accessories over the forecast period. Accessories are perceived as a relatively inexpensive and interesting way to present oneself in an attractive manner, even whilst wearing simple apparel.
Whereas the change in men's fashion awareness only improved gradually towards the end of the review period, Polish women have been more up-to-date with contemporary trends.
Future disinterest in formality will have a strong impact on sales of apparel accessories in Poland. More traditional shapes and simplicity of design of belts, ties, hats and gloves will be abolished in favour of more interesting and colourful offers.
Among the leading 10 companies in apparel accessories, only three were domestic players in 2018. This leadership was mainly related to the size of these companies and volume sales, not by their dedication to apparel accessories.
The leading companies, including LPP SA, did not primarily focus on apparel accessories, but rather sold them in parallel with their main portfolios; thus, the leading companies include those that normally focus on footwear (CCC), sportswear (adidas), formal attire (Vistula Group), private label (Tesco and Auchan) and those offering extensive product portfolios (LPP, H&M, Top Secret). Apparel accessories are often perceived as a marketing tool, offered at very low prices with small profit margins for retailers to attract customers to the outlet and encourage them to purchase apparel with a higher mark-up.
Accessories in Poland in 2018 were perceived as a low-cost means of refreshing outfits in line with constantly shifting trends and which offered the possibility to create an interesting, personal style. This encouraged manufacturers of apparel accessories to constantly release new models, lines, cuts and styles to maintain consumers’ attention, offering the possibility to customise their look in a way they wanted.
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This industry report originates from Passport, our Apparel and Footwear market research database