COVID-19 created a new category of unusual clothing accessories, namely reusable protective face masks with fashionable designs. This type of product was virtually non-existent prior to the outbreak of the pandemic, but in 2020, sales quickly surged in line with apparel and accessories producers quickly addressing this demand, which in some cases saved them from bankruptcy.
Apparel accessories somewhat benefited from the dynamic growth of e-commerce during the pandemic, as these products are particularly suitable for cross-selling and increasing the value of the customer’s basket. E-commerce platforms often push consumers to purchase apparel accessories at different stages of the shopping process, with intelligent algorithms improving the ability to match suggestions to an individual’s preferences and style.
Despite the clearly visible rise of the organic and vegan trends, accessories made from genuine animal leather are still very much in demand among consumers. The reason is simple: animal leather has long been synonymous with quality and durability.
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Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See All of Our DefinitionsThis report originates from Passport, our Apparel Accessories research and analysis database.
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