Consumers in South Africa are likely to continue facing tough economic pressures heading into the forecast period due to the rising cost of living. Therefore, they will be less inclined to purchase apparel accessories unless deemed necessary, such as when broken, rather than keeping abreast of the latest fashion trends by purchasing new items to accessorise outfits.
The local fashion industry has the ability to rapidly change and adequately bring trends to South African consumers according to their lifestyles. For example, in line with further home seclusion and remote working, brands focused on producing athleisure to provide consumers with comfortable clothing options.
During pandemic-induced isolation, many consumers turned to e-commerce when they wanted to purchase new accessories, encouraging retailers and brands to further invest in their digital platforms to offer greater accessibility. However, as restrictions in South Africa have eased, local consumers have gradually returned to previous shopping habits, where they are visiting physical stores.
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Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.See All of Our Definitions
This report originates from Passport, our Apparel Accessories research and analysis database.
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