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Country Report

Apparel Accessories in

Apparel Accessories in Hungary

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

A boom in demand for face masks elevates overall sales within apparel accessories in 2020

While there was less demand for accessories in general, other apparel accessories saw exceptional retail value growth in 2020, as this subcategory includes face masks which were bought in large quantities by almost all consumer groups. This trend helped apparel accessories overall record reasonable growth where other categories in apparel and footwear saw a significant decline.

Mdo extends its lead in 2020 in a fragmented category

Apparel accessories remained a highly fragmented category in 2020, with most apparel players offering these products. Although Mdo maintained its lead with its Orsay brand, focusing on a female audience with targeted marketing, the company nevertheless lost share to “others” in apparel accessories, as did key players C&A, H&M, Takko and Zara, which operate many stores countrywide and sell apparel accessories alongside other apparel items, including via their online stores.

Private label brands maintain their strong rankings despite some loss of share

Private label players Tesco-Globál Áruházak Zrt and Lidl Magyarorszag Kereskedelmi Bt retained their respective second- and third-ranking positions in 2020, albeit with a reduction in share. There are several factors behind the success of these players, including offering good value for money, following the trends of branded products, and enabling quick and convenient purchasing while weekly shopping.

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Apparel Accessories Market Sample Report Apparel Accessories Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel Accessories industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel Accessories in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel Accessories in Hungary?
What are the major brands in Hungary?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Apparel Accessories in Hungary - Category analysis

KEY DATA FINDINGS

2020 IMPACT

A boom in demand for face masks elevates overall sales within apparel accessories in 2020

Mdo extends its lead in 2020 in a fragmented category

Private label brands maintain their strong rankings despite some loss of share

RECOVERY AND OPPORTUNITIES

Sales of winter accessories will recover as restrictions ease but non-essential and premium accessories will struggle to gain ground

Retailers will use apparel accessories as a means of boosting revenues

Hats/caps will perform well as they become increasingly fashionable

CATEGORY DATA

Table 1 Sales of Apparel Accessories by Category: Volume 2015-2020
Table 2 Sales of Apparel Accessories by Category: Value 2015-2020
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2015-2020
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Apparel Accessories: % Value 2016-2020
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2017-2020
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2020-2025
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2020-2025
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2020-2025
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2020-2025

Apparel and Footwear in Hungary - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 12 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 17 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary 1 Fashion Face Masks Usage, Pricing and Market Sizes in Eastern Europe – 2020

Megatrends

Country Report

Apparel Accessories in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

A boom in demand for face masks elevates overall sales within apparel accessories in 2020

Mdo extends its lead in 2020 in a fragmented category

Private label brands maintain their strong rankings despite some loss of share

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Apparel Accessories in Hungary - Category analysis

KEY DATA FINDINGS

2020 IMPACT

A boom in demand for face masks elevates overall sales within apparel accessories in 2020

Mdo extends its lead in 2020 in a fragmented category

Private label brands maintain their strong rankings despite some loss of share

RECOVERY AND OPPORTUNITIES

Sales of winter accessories will recover as restrictions ease but non-essential and premium accessories will struggle to gain ground

Retailers will use apparel accessories as a means of boosting revenues

Hats/caps will perform well as they become increasingly fashionable

CATEGORY DATA

Apparel and Footwear in Hungary - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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