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Apparel Accessories in
Hungary

Country Report

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Executive Summary

Mar 2019
PROSPECTS
Growing importance of being trendy and self-expression help boost sales of apparel accessories

In 2018, apparel accessories grew in both value and volume terms in Hungary. Parallel with growing health consciousness and an emphasis on being fit, the importance of a trendy and fashionable look has become more of a factor for local consumers.

Value sales growth is supported by a rise in demand for premium products

Retail value sales growth of apparel accessories at constant 2018 prices was more dynamic than volume growth over the review period. The reason for this is a rise in demand for premium quality products from well-known brands, which are purchased primarily by professionals who are earning more and thus are spending more on apparel.

Scarves sees largest value sales expansion

Scarves was the fastest growing category in retail value sales terms in 2018. It has benefited from wide availability in most distribution channels, from fast fashion chains to stores selling private label products, retailers offering branded products, Chinese stores and open air markets.

COMPETITIVE LANDSCAPE
Apparel accessories among the most fragmented categories

Apparel accessories remained a fragmented category over the review period, with a large number of players selling these items. Fast fashion chains, such as Orsay, C&A, H&M, Takko or Zara, remain among the key producers, operating a large number of stores countrywide and selling apparel accessories alongside other apparel items, including via their online stores.

Private label is popular among price-sensitive consumers

Despite a rise in demand in salaries, leading to consumer willingness to spend more, retailers selling private label apparel accessories managed to boost their value shares over the review period. There are several factors behind the success of these players, including offering good value for money, following the trends of branded products, and enabling quick and convenient purchasing while doing the weekly shopping.

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Apparel Accessories in Hungary

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel Accessories industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel Accessories in Hungary market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Apparel Accessories in Hungary?
  • What are the major brands in Hungary?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

Apparel Accessories in Hungary - Category analysis

HEADLINES

PROSPECTS

Growing importance of being trendy and self-expression help boost sales of apparel accessories
Value sales growth is supported by a rise in demand for premium products
Scarves sees largest value sales expansion

COMPETITIVE LANDSCAPE

Apparel accessories among the most fragmented categories
Private label is popular among price-sensitive consumers

CATEGORY DATA

Table 1 Sales of Apparel Accessories by Category: Volume 2013-2018
Table 2 Sales of Apparel Accessories by Category: Value 2013-2018
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Apparel Accessories: % Value 2014-2018
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Apparel and Footwear in Hungary - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear continues to expand
State plans to revive the local fashion and apparel industry
Fast fashion chains continue to dominate the market
Internet retailing is the most dynamic channel
Apparel and footwear sales to expand further

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources