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Country Report

Apparel Accessories in

Apparel Accessories in Hungary

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Latest trends of apparel accessories

Apparel accessories registered gradual improvement in Hungary. The importance of the category increased in line with growing competition.

Retail sales of each category expands

Each category within apparel accessories registered positive current retail value growth in 2017 thanks partly to growing demand, which boosted retail volume sales. In addition, current retail value growth was also helped by growth in unit prices.

Availability in different price ranges helps performance of apparel accessories

The success of apparel accessories was due partly to the different quality and price ranges available in Hungary, from luxury items to economy and/or private label brands. Similarly to other apparel categories, in the case of accessories the newest collections were usually rolled out initially by producers of well-known brands.

COMPETITIVE LANDSCAPE

International players dominant

International manufacturers and brands continued to dominate apparel accessories in 2017. Most consumers purchase the category’s products in stores operated by fast fashion chains and private label producers, through which a wide selection of products is available.

Promotional methods vary

Manufacturers had different strategies for advertising their apparel accessories products. Some did not invest significantly in promotions and campaigns but instead used in-store promotion and placed accessories at selected spots in stores for upselling purposes.

Distribution expands

Apparel accessories were available through several distribution channels in 2017. The number of store types that specialised solely in these products was relatively low as a result of strong competition, which forced players to expand their product portfolios.

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Apparel Accessories Market Sample Report Apparel Accessories Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel Accessories industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel Accessories in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel Accessories in Hungary?
What are the major brands in Hungary?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Apparel Accessories in Hungary - Category analysis

HEADLINES

PROSPECTS

Latest trends of apparel accessories

Retail sales of each category expands

Availability in different price ranges helps performance of apparel accessories

COMPETITIVE LANDSCAPE

International players dominant

Promotional methods vary

Distribution expands

CATEGORY DATA

Table 1 Sales of Apparel Accessories by Category: Volume 2012-2017
Table 2 Sales of Apparel Accessories by Category: Value 2012-2017
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2012-2017
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Apparel Accessories: % Value 2013-2017
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2014-2017
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2017-2022
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2017-2022
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2017-2022

Apparel and Footwear in Hungary - Industry Overview

EXECUTIVE SUMMARY

Most categories in apparel and footwear see expansion

Improving economic climate supports sales

Strong competition helps performance of apparel and footwear

Internet retailing among the best performers

Future performance to be highly influenced by economic conditions

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 12 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 17 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Apparel Accessories in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Latest trends of apparel accessories

Retail sales of each category expands

Availability in different price ranges helps performance of apparel accessories

COMPETITIVE LANDSCAPE

International players dominant

Promotional methods vary

Distribution expands

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Apparel Accessories in Hungary - Category analysis

HEADLINES

PROSPECTS

Latest trends of apparel accessories

Retail sales of each category expands

Availability in different price ranges helps performance of apparel accessories

COMPETITIVE LANDSCAPE

International players dominant

Promotional methods vary

Distribution expands

CATEGORY DATA

Apparel and Footwear in Hungary - Industry Overview

EXECUTIVE SUMMARY

Most categories in apparel and footwear see expansion

Improving economic climate supports sales

Strong competition helps performance of apparel and footwear

Internet retailing among the best performers

Future performance to be highly influenced by economic conditions

MARKET DATA

SOURCES

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