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Country Report

Apparel Accessories in

Apparel Accessories in Hungary

Mar 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Retailers increasingly regard apparel accessories as a means to boost revenues

Apparel accessories were traditionally regarded as somewhat of an afterthought by retailers, although this is beginning to change as players begin to realise these products can boost revenues and profits. Apparel accessories are being promoted heavily on fashion blogs and in the media as an inexpensive way to change the look of an outfit.

Hats/caps increasingly fashionable

Hats/caps recorded the strongest retail value and volume growth in 2019 and is set to continue the trend over the forecast period. Hats and caps are becoming increasingly fashionable among both men and women, especially beanies for women.

Men choose more premium ties

Although ties tend to be worn less by men in Western countries as work environments become less formal, ties recorded strong retail value growth in 2019. This was not only due to growth in sales of men’s suits and shirts, but also because many men began to choose more premium ties, which allow them to express their character and individuality, whilst adding a touch of class to their appearance.

COMPETITIVE LANDSCAPE

Mdo extends its lead in a fragmented category

Apparel accessories remained a highly fragmented category in 2019, with a large number of players offering these items. Mdo extended its lead with its Orsay brand, focusing on a female audience with targeted marketing.

Private label extends its share

Despite increasing disposable incomes for many in Hungary, leading to consumer willingness to spend more, retailers selling private label apparel accessories managed to boost their value shares over the review period. There are several factors behind the success of these players, including offering good value for money, following the trends of branded products, and enabling quick and convenient purchasing while doing the weekly shopping.

LPP Hungary strengthens its position

LPP Hungary strengthened its position in apparel accessories in 2019 thanks to its multiple brands, wide selection and reach. The player grew its retail value share in apparel accessories throughout the review period, offering quality and value-for-money products which obviously resonate well among Hungarian consumers.

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Apparel Accessories Market Sample Report Apparel Accessories Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel Accessories industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel Accessories in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel Accessories in Hungary?
What are the major brands in Hungary?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Apparel Accessories in Hungary - Category analysis

HEADLINES

PROSPECTS

Retailers increasingly regard apparel accessories as a means to boost revenues

Hats/caps increasingly fashionable

Men choose more premium ties

COMPETITIVE LANDSCAPE

Mdo extends its lead in a fragmented category

Private label extends its share

LPP Hungary strengthens its position

CATEGORY DATA

Table 1 Sales of Apparel Accessories by Category: Volume 2014-2019
Table 2 Sales of Apparel Accessories by Category: Value 2014-2019
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2014-2019
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Apparel Accessories: % Value 2015-2019
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2016-2019
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2019-2024
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2019-2024
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2019-2024

Apparel and Footwear in Hungary - Industry Overview

EXECUTIVE SUMMARY

Ongoing growth for apparel and footwear

State plans to revive the local fashion and apparel industry continue

Fast fashion chains continue to characterise apparel and footwear

E-commerce remains the most dynamic channel

Further growth expected for apparel and footwear

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Apparel Accessories in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Retailers increasingly regard apparel accessories as a means to boost revenues

Hats/caps increasingly fashionable

Men choose more premium ties

COMPETITIVE LANDSCAPE

Mdo extends its lead in a fragmented category

Private label extends its share

LPP Hungary strengthens its position

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Apparel Accessories in Hungary - Category analysis

HEADLINES

PROSPECTS

Retailers increasingly regard apparel accessories as a means to boost revenues

Hats/caps increasingly fashionable

Men choose more premium ties

COMPETITIVE LANDSCAPE

Mdo extends its lead in a fragmented category

Private label extends its share

LPP Hungary strengthens its position

CATEGORY DATA

Apparel and Footwear in Hungary - Industry Overview

EXECUTIVE SUMMARY

Ongoing growth for apparel and footwear

State plans to revive the local fashion and apparel industry continue

Fast fashion chains continue to characterise apparel and footwear

E-commerce remains the most dynamic channel

Further growth expected for apparel and footwear

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

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