There are several factors in Romania contributing to the development of apparel accessories. Volume growth started in the review period due to the development of specialised accessories stores in the context of rising disposable incomes amongst the population.
The current value growth of apparel accessories was driven by scarves and belts in 2018. The current global fashion trend for women to accentuate their waist drove demand for belts.
In 2018, hats/caps saw the highest growth in volume terms within apparel accessories. The reason was the increasing availability of products.
Zara Bucuresti remained the leader in apparel accessories in value terms in 2018. The number of new stores it opened in 2018, together with online penetration and the rising number of products available within apparel accessories, were factors which boosted its sales in 2018.
Amongst all the categories within apparel and footwear, apparel accessories is the one which has the highest share of sales via internet retailing in Romania. The biggest concern when shopping online is that the size of the items is not going to be right, or that they just will not fit correctly.
More occasions for dining out due to changing lifestyle habits amongst the population in the context of urbanisation, has led to the need for more diversity in the accessories that complete each look. In the forecast period, the development of the range of apparel accessories is expected to lead to volume growth, especially in the context of a slow decline in the average unit price at constant 2018 prices.
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This industry report originates from Passport, our Apparel and Footwear market research database