In response to the COVID-19 pandemic, apparel accessories will witness declining current value sales across all product areas in 2020 overall. Ties and belts in particular will be the most impacted as these accessories are commonly used with formal clothes such as suits and dresses, which were previously worn to work or during events such as weddings.
In response to the outbreak of COVID-19, there has been a higher number of local and relatively small fashion producers who have started selling face masks in order to adapt to the changing needs of Romanian consumers. In fact, this trend has swept the apparel industry as many retailers, including e-commerce have been offering facemasks.
Gamabell Exim will remain the leading player of apparel accessories in 2020 overall. The company is owner of the Meli Melo Paris retail chain and towards the end of the review period, embarked on an expansion of its chain by offering franchise rights to interested investors, normally international players, as well as the expansion of its own store network.
Apparel accessories is expected to rebound from 2021, however a full recovery is not anticipated for at least two or three years, as current value sales take a while to return to what they were prior to the pandemic. The main reason for this will be a consequence of the economic recession which is projected to take place at the beginning of the forecast period.
Over the forecast period, there is expected to be increased demand for lower-priced products due to the ongoing economic instability. Consequently, luxury belts and other apparel accessories will be the product areas most impacted by this and in turn will take the longest to recover as many Romanians will be reluctant to pay a high price for items that are non-essential.
It is expected that demand for fashion masks will significantly decline between 2021 and 2022. If mask-wearing becomes obligatory for the next one or two years, consumers will be more likely to focus on wearing a medical mask rather than a fashion one, especially women as fashion masks get dirty quickly with make-up and need to be washed constantly.
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Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Apparel Accessories research and analysis database.
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