Executive Summary

Feb 2019
PROSPECTS
Factors boosting the growth of apparel accessories

There are several factors in Romania contributing to the development of apparel accessories. Volume growth started in the review period due to the development of specialised accessories stores in the context of rising disposable incomes amongst the population.

Scarves and belts contribute to growth

The current value growth of apparel accessories was driven by scarves and belts in 2018. The current global fashion trend for women to accentuate their waist drove demand for belts.

Hats/caps sees the highest growth in volume terms

In 2018, hats/caps saw the highest growth in volume terms within apparel accessories. The reason was the increasing availability of products.

COMPETITIVE LANDSCAPE
Zara’s product diversity maintains its lead

Zara Bucuresti remained the leader in apparel accessories in value terms in 2018. The number of new stores it opened in 2018, together with online penetration and the rising number of products available within apparel accessories, were factors which boosted its sales in 2018.

Online retailing is popular for apparel accessories

Amongst all the categories within apparel and footwear, apparel accessories is the one which has the highest share of sales via internet retailing in Romania. The biggest concern when shopping online is that the size of the items is not going to be right, or that they just will not fit correctly.

The focus on appearance will increase the importance of apparel accessories

More occasions for dining out due to changing lifestyle habits amongst the population in the context of urbanisation, has led to the need for more diversity in the accessories that complete each look. In the forecast period, the development of the range of apparel accessories is expected to lead to volume growth, especially in the context of a slow decline in the average unit price at constant 2018 prices.

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Apparel Accessories in Romania

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel Accessories industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel Accessories in Romania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Apparel Accessories in Romania?
  • What are the major brands in Romania?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

Apparel Accessories in Romania - Category analysis

HEADLINES

PROSPECTS

Factors boosting the growth of apparel accessories
Scarves and belts contribute to growth
Hats/caps sees the highest growth in volume terms

COMPETITIVE LANDSCAPE

Zara’s product diversity maintains its lead
Online retailing is popular for apparel accessories
The focus on appearance will increase the importance of apparel accessories

CATEGORY DATA

Table 1 Sales of Apparel Accessories by Category: Volume 2013-2018
Table 2 Sales of Apparel Accessories by Category: Value 2013-2018
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Apparel Accessories: % Value 2014-2018
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Apparel and Footwear in Romania - Industry Overview

EXECUTIVE SUMMARY

Sales of apparel and footwear remain dynamic
Increasing disposable incomes and internet retailing sustain development
Fast fashion retailers remain in the top positions in value terms
Sales of apparel and footwear are boosted by social media
Unstable political environment offsets the development of apparel and footwear

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources