Apparel accessories is characterised by traditional product formats and relatively fixed categories. Therefore, the challenge lies in differentiating products based solely on brand attributes, with the category suffering from significant product homogenisation.
As Chinese consumers are becoming increasingly concerned about sustainability and environmental issues, the future of apparel accessories may see a stronger emphasis on sustainable and eco-friendly products. More consumers may seek accessories made from recyclable and environmentally-friendly materials, and they are also becoming more sensitive to brands’ environmental commitments.
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Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.See All of Our Definitions
This report originates from Passport, our Apparel Accessories research and analysis database.
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