Executive Summary

Mar 2019
PROSPECTS
Fashion-driven demand

Apparel accessories is a highly fashion-driven category. This fact is underlined by the relatively strong performance of scarves at the end of the review period.

Hats/caps sees ongoing growth

While hats/caps have a practical role to play in protecting people from the harmful effects of the sun, growth tends to be driven by fashion trends as consumers switch between the wide range of products on offer. Caps have become particularly popular amongst younger consumers, with retailers such as independent cap specialist, Da’Cave providing a diverse product offer as well as the opportunity for consumers to customise their caps.

Ties and belts remain the largest categories

Ties and belts remained the largest categories in apparel accessories at the end of the review period, with sales in both categories supported by demand amongst consumers working in formal environments. The shift towards more casual clothing both in the workplace and beyond represents a potential threat to the development of these categories, particularly ties.

COMPETITIVE LANDSCAPE
Uniqlo maintains strong performance

The role of fashion in driving demand in apparel accessories is highlighted by the way in which Uniqlo rose from eighth in the rankings to lead category sales during the review period as it developed a fashionable image through moves such as collaborations with major designers and increasing coverage in the fashion media. Uniqlo has expanded strongly in Singapore in recent years, expanding into internet retailing in 2014 and opening its first Global Flagship Store in the market in 2016.

Gucci continues revival

Having lost top spot in apparel accessories in 2014 and fallen as low as sixth in the rankings in the following year, Gucci turned its fortunes around in the latter part of the review period. Gucci achieved this through what the company described as a “massive brand reinvention” at the global level, which involved a new designer and a new management team.

Sandro uses accessories to attract consumers

Despite dropping to third in the rankings in apparel accessories in 2018 as a result of Gucci’s dynamic expansion, Sandro also performed strongly in Singapore at the end of the review period, having opened its first store in the market in 2014. The Paris-based brand, which plays on the high-fashion credentials of the French capital, has focused on offering a broad range of apparel accessories as a means of engaging consumers.

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Apparel Accessories in Singapore

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel Accessories industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel Accessories in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Apparel Accessories in Singapore?
  • What are the major brands in Singapore?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

Apparel Accessories in Singapore - Category analysis

HEADLINES

PROSPECTS

Fashion-driven demand
Hats/caps sees ongoing growth
Ties and belts remain the largest categories

COMPETITIVE LANDSCAPE

Uniqlo maintains strong performance
Gucci continues revival
Sandro uses accessories to attract consumers

CATEGORY DATA

Table 1 Sales of Apparel Accessories by Category: Volume 2013-2018
Table 2 Sales of Apparel Accessories by Category: Value 2013-2018
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Apparel Accessories: % Value 2014-2018
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Apparel and Footwear in Singapore - Industry Overview

EXECUTIVE SUMMARY

Sport exerts a growing influence
Fashion’s influence spreads
E-commerce expands strongly
Uniqlo extends lead
Constraints on growth

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources