The onset of the pandemic has led to exponential growth in facial masks as protective gear to prevent the spread of COVID-19 virus in order to reduce virus transmission. Various fashion players, including both mass and luxury brands, have since leveraged the opportunity to produce reusable facial masks that have quickly gained popularity among Singaporeans.
Reduction in social activities and working in offices due to social distancing measures have reduced the demand for apparel accessories products. In addition, the imposition of travel bans globally to contain the spread of the pandemic has resulted in cancellation of travel plans.
With physical retail businesses being affected by reduced store traffic, many store-based apparel accessories retailers have turned towards online channels. In April 2020, Enterprise Singapore launched an Ecommerce Booster Package to help brick-and-mortar retailers diversify and target new consumers, by partnering with online marketplaces such as Lazada and Shopee to support eligible local retailers.
The onset of the COVID-19 pandemic prompted fashion retailers to develop new apparel accessories products that are designed to protect against contamination or enhance preventative health functions. Since apparel products serve as a form of protective gear for people, it would be opportunistic for fashion players to utilise their production facilities to develop new forms of protective wear in light of the pandemic.
The apparel accessories category is expected to show growth once travel bans are lifted and people start returning to offices, with ties and belts deemed to experience higher recovery rates since they will be supported by demand from consumers working in formal environments. Winter-appropriate accessories such as gloves, hats and scarves will also be expected to recover given that consumers will be eager to travel to countries with colder climates than Singapore.
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This report originates from Passport, our Apparel Accessories research and analysis database.
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