Executive Summary

Feb 2019
PROSPECTS
Apparel accessories from international brands growing in popularity

Demand for apparel accessories from international brands is on the rise in India, being driven by increasing levels of aspiration among consumers as a result of the influence of social media and popular celebrities. With rising fashion consciousness, apparel accessories have become an integral part of consumers’ attire in recent years.

Popularity of apparel accessories as gifts to support future growth

India’s rich traditions and diverse cultures mean the people of the country celebrate many festivals. Gifting has always been an essential part of Indian culture and plays a crucial role, especially during various festivals.

Consumers increasingly using specialist retailers to buy apparel accessories

Indian consumers have shifted towards specialist retailers when looking for apparel accessories in recent years. Previously, apparel accessories were often purchased on impulse while shopping for clothing.

COMPETITIVE LANDSCAPE
Lifestyle International remains the leading player and further grows its share

Lifestyle International remained the leading player in apparel accessories in 2018 thanks to the competitive offerings of its Max brand. The prices of the brand’s ties and scarves, which are as low as INR199, and its belts, which retail for as little as INR599, appeal to the country’s mass consumers.

Apparel accessories remains a fragmented category

Apparel accessories in India remained a highly fragmented category in 2018 due to the presence of many small and large domestic and international companies offering branded and private label products. While comfort, style and quality are important when shopping for apparel accessories, price also continued to be a priority for many.

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Apparel Accessories in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel Accessories industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel Accessories in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Apparel Accessories in India?
  • What are the major brands in India?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

Apparel Accessories in India - Category analysis

HEADLINES

PROSPECTS

Apparel accessories from international brands growing in popularity
Popularity of apparel accessories as gifts to support future growth
Consumers increasingly using specialist retailers to buy apparel accessories

COMPETITIVE LANDSCAPE

Lifestyle International remains the leading player and further grows its share
Apparel accessories remains a fragmented category

CATEGORY DATA

Table 1 Sales of Apparel Accessories by Category: Volume 2013-2018
Table 2 Sales of Apparel Accessories by Category: Value 2013-2018
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Apparel Accessories: % Value 2014-2018
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Apparel and Footwear in India - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear on the path to recovery following economic challenges
Social media platforms become key influencers in driving purchasing decisions
Indian apparel and footwear market continues to be led by local players
Internet retailing continues to gain ground in apparel and footwear
Solid growth predicted for apparel and footwear over the forecast period

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources