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Learn moreMar 2020
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The rise in the healthy living trend in the country has stimulated growth in the number of people engaged in outdoor activities such as walking, running, cycling and trekking. This trend is stimulating people seeking headgear or caps to protect themselves from the hot sun.
In the case of men, where the options to accessorize are limited, belts have been playing a crucial role. Men are seeking belts for different occasions such as the office and when out socialising.
E-commerce retailers such as Amazon and Myntra have been contributing strongly to the sales of apparel accessories. This is largely because of the ability of retail outlets to hold limited styles and patterns.
Lifestyle International Pvt Ltd retained its leading position in apparel accessories in 2019. Its value fashion brand Max has been aiding this growth due to its competitively priced offerings.
The hats/caps category is characterised by several players such as sportswear brands adidas and Puma, as well as several fashion retailers such as Lifestyle and Pantaloons that cater to demand for more outdoor living and sport. Moreover, several value fashion brands such as Pantaloons, Reliance Trends and FBB are now offering an entire range of apparel accessories including belts to consumers.
Apparel accessories remained a highly fragmented category in 2019. There is also a large unorganised market for apparel accessories that is eroding the share of organised sales.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Apparel Accessories industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
The Apparel Accessories in India market research report includes:
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This industry report originates from Passport, our Apparel and Footwear market research database
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.