Demand for apparel accessories from international brands is on the rise in India, being driven by increasing levels of aspiration among consumers as a result of the influence of social media and popular celebrities. With rising fashion consciousness, apparel accessories have become an integral part of consumers’ attire in recent years.
India’s rich traditions and diverse cultures mean the people of the country celebrate many festivals. Gifting has always been an essential part of Indian culture and plays a crucial role, especially during various festivals.
Indian consumers have shifted towards specialist retailers when looking for apparel accessories in recent years. Previously, apparel accessories were often purchased on impulse while shopping for clothing.
Lifestyle International remained the leading player in apparel accessories in 2018 thanks to the competitive offerings of its Max brand. The prices of the brand’s ties and scarves, which are as low as INR199, and its belts, which retail for as little as INR599, appeal to the country’s mass consumers.
Apparel accessories in India remained a highly fragmented category in 2018 due to the presence of many small and large domestic and international companies offering branded and private label products. While comfort, style and quality are important when shopping for apparel accessories, price also continued to be a priority for many.
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This industry report originates from Passport, our Apparel and Footwear market research database