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Country Report

Apparel Accessories in

Apparel Accessories in India

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Face masks drive apparel accessories’ dynamism

The dynamic expansion of the apparel accessories category during the COVID-19 crisis was driven by the surge in demand for face masks. Meanwhile, other categories, such as ties, suffered marked declines as a result of the lack of social contact due to home seclusion and the increase in working and studying from home.

Pop-up stores become an important distribution channel

The strong performances of brands looking to tap into the surge in demand for face masks were supported by a strong focus on distribution through e-commerce and pop-up stores in locations such as residential areas and around public spaces. Pop-up stores for the sale of face masks gained increasing importance as a distribution channel during the pandemic as consumers did not feel comfortable walking into the existing physical stores of fashion players, which were usually in malls, because of concerns about exposure to the COVID-19 virus.

Rush to tap into demand for face masks leads to abrupt shift in competitive landscape

Lifestyle International Pvt Ltd retained the leading position in apparel accessories in 2020 despite a considerable fall in its value share as a result of the sudden emergence of face masks and the rush of players from across apparel and footwear categories to take advantage of demand for these products in a generally extremely challenging environment. The dynamism of the newly emerged face masks category led to a marked shift in the competitive landscape in 2020, with players ranked outside the top 21 witnessing a dramatic increase in their combined value share during the year.

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Apparel Accessories Market Sample Report Apparel Accessories Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel Accessories industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel Accessories in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel Accessories in India?
What are the major brands in India?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Apparel Accessories in India - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Face masks drive apparel accessories’ dynamism

Pop-up stores become an important distribution channel

Rush to tap into demand for face masks leads to abrupt shift in competitive landscape

RECOVERY AND OPPORTUNITIES

Demand for face masks heavily reliant on perceived threat from COVID-19

Opportunities for revival of demand beyond face masks may be limited by lifestyle changes and economic factors

E-commerce set to maintain important role in category development

CATEGORY DATA

Table 1 Sales of Apparel Accessories by Category: Volume 2015-2020
Table 2 Sales of Apparel Accessories by Category: Value 2015-2020
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2015-2020
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Apparel Accessories: % Value 2016-2020
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2017-2020
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2020-2025
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2020-2025
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2020-2025
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2020-2025

Apparel and Footwear in India - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 12 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 17 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary Fashionn Face Masks Usage, Pricing and Market Sizes in Asia Pacific – 2020

Megatrends

Country Report

Apparel Accessories in India

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Face masks drive apparel accessories’ dynamism

Pop-up stores become an important distribution channel

Rush to tap into demand for face masks leads to abrupt shift in competitive landscape

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Apparel Accessories in India - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Face masks drive apparel accessories’ dynamism

Pop-up stores become an important distribution channel

Rush to tap into demand for face masks leads to abrupt shift in competitive landscape

RECOVERY AND OPPORTUNITIES

Demand for face masks heavily reliant on perceived threat from COVID-19

Opportunities for revival of demand beyond face masks may be limited by lifestyle changes and economic factors

E-commerce set to maintain important role in category development

CATEGORY DATA

Apparel and Footwear in India - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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