Apparel accessories is set to register a more modest rate of volume growth throughout the forecast period. This will be partly due to the declining demand for face masks, as COVID-19 becomes endemic.
During the forecast period, retailers will continue to use discounts to attract consumers. Malaysian consumers respond well to sales promotions, given that they are notoriously price sensitive.
Personalisation is an increasingly popular trend within apparel accessories and as such, it is expected to drive value growth within the category during the forecast period. Here, hats/caps will be the perfect medium through which consumers can unleash their creativity, with brands such as New Era Cap offering consumers a range of caps, beanies and bucket hats that can easily be customised with an embroidered logo or text.
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Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See All of Our DefinitionsThis report originates from Passport, our Apparel Accessories research and analysis database.
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