The demand for hats/caps is likely to remain high at the beginning of the forecast period as volume sales continue to recover from the steep decline and low demand seen during 2020. Hats/caps are generally worn in the winter months when it can get very cold in Austria, but it has also become fashionable to wear hats/caps during warmer months as a fashion accessory or for protection from the sun.
Scarves will likely remain the most popular category within apparel accessories in volume terms throughout the forecast period. However, volume and value sales are expected to see only modest growth.
The focus on sustainability and the use of natural materials is expected to grow over the forecast period, with this subject having been placed to one side in 2022 due to Russia’s war in Ukraine and increasing energy prices. Manufacturers of hats, scarves and gloves are likely to use more natural materials including cotton, wool and linen for their products.
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Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.See All of Our Definitions
This report originates from Passport, our Apparel Accessories research and analysis database.
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