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Eye Care in Greece

November 2020
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Eye Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Eye Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Eye Care in Greece report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Eye Care in Greece?
  • Which are the leading brands in Eye Care in Greece?
  • How are products distributed in Eye Care in Greece?
  • How has the regulatory and operating environment for Eye Care changed in Greece?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Eye Care in Greece - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home confinement during lockdown drives demand for standard eye care products addressing dry eye due to greater exposure to digital screens
Reduced demand for allergy eye care in Q2 2020 as seasonal pollen in spring coincides with lockdown measures and greater time spent in the home
Increasingly intense competition within eye care as brands raise prices and gain greater value share

RECOVERY AND OPPORTUNITIES

Future prospects for eye care look healthy, driven by a number of factors
Improving performance for allergy eye care from 2021
Busy urban consumers likely to drive demand for more premium products perceived to offer greater effectiveness

CATEGORY DATA

Table 1 Sales of Eye Care by Category: Value 2015-2020 Table 2 Sales of Eye Care by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Eye Care: % Value 2016-2020 Table 4 LBN Brand Shares of Eye Care: % Value 2017-2020 Table 5 Forecast Sales of Eye Care by Category: Value 2020-2025 Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

Consumer Health in Greece - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020 Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020 Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020 Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020 Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020 Table 13 Distribution of Consumer Health by Format: % Value 2015-2020 Table 14 Distribution of Consumer Health by Format and Category: % Value 2020 Table 15 Forecast Sales of Consumer Health by Category: Value 2020-2025 Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Eye Care research and analysis database.

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