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Learn moreNov 2020
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Standard eye care is set to continue to drive demand for eye care in Greece in 2020. The category attracts greater investment from companies with both below and above the line activities which contribute to building consumer awareness and encourage self-medication.
A key growth driver behind demand for allergy eye care is spring pollen resulting in allergy symptoms amongst many Greek consumers. While there are a number of different consumer health products that Greeks can turn to in an attempt to alleviate irritation and symptoms caused by pollen such as watery eyes, some prefer to use eye drops or ointments.
Thea-Synapsis Ltd is set to retain its leadership of eye care in 2020, due to its wide product portfolio which covers both allergy and standard eye care with its brands Oculosan, Hyabak and Thealoz Duo. Nevertheless, the competitive landscape is becoming increasingly intense, with smaller players under “others” regaining lost value share and fourth-ranked PharmaSwiss Hellas SA set to record another year of impressive current value growth.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Greece with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Eye Care industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.
The Eye Care in Greece market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.