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Country Report

Eye Care in

Eye Care in Greece

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Home confinement during lockdown drives demand for standard eye care products addressing dry eye due to greater exposure to digital screens

Standard eye care is set to continue to drive demand for eye care in Greece in 2020. The category attracts greater investment from companies with both below and above the line activities which contribute to building consumer awareness and encourage self-medication.

Reduced demand for allergy eye care in Q2 2020 as seasonal pollen in spring coincides with lockdown measures and greater time spent in the home

A key growth driver behind demand for allergy eye care is spring pollen resulting in allergy symptoms amongst many Greek consumers. While there are a number of different consumer health products that Greeks can turn to in an attempt to alleviate irritation and symptoms caused by pollen such as watery eyes, some prefer to use eye drops or ointments.

Increasingly intense competition within eye care as brands raise prices and gain greater value share

Thea-Synapsis Ltd is set to retain its leadership of eye care in 2020, due to its wide product portfolio which covers both allergy and standard eye care with its brands Oculosan, Hyabak and Thealoz Duo. Nevertheless, the competitive landscape is becoming increasingly intense, with smaller players under “others” regaining lost value share and fourth-ranked PharmaSwiss Hellas SA set to record another year of impressive current value growth.

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Eye Care Market Sample Report Eye Care Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Eye Care in Greece?
What are the major brands in Greece?
How are population trends affecting eye care product sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Eye Care in Greece - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home confinement during lockdown drives demand for standard eye care products addressing dry eye due to greater exposure to digital screens

Reduced demand for allergy eye care in Q2 2020 as seasonal pollen in spring coincides with lockdown measures and greater time spent in the home

Increasingly intense competition within eye care as brands raise prices and gain greater value share

RECOVERY AND OPPORTUNITIES

Future prospects for eye care look healthy, driven by a number of factors

Improving performance for allergy eye care from 2021

Busy urban consumers likely to drive demand for more premium products perceived to offer greater effectiveness

CATEGORY DATA

Table 1 Sales of Eye Care by Category: Value 2015-2020
Table 2 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Eye Care: % Value 2016-2020
Table 4 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 5 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

Consumer Health in Greece - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Distribution of Consumer Health by Format: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format and Category: % Value 2020
Table 15 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Eye Care in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Home confinement during lockdown drives demand for standard eye care products addressing dry eye due to greater exposure to digital screens

Reduced demand for allergy eye care in Q2 2020 as seasonal pollen in spring coincides with lockdown measures and greater time spent in the home

Increasingly intense competition within eye care as brands raise prices and gain greater value share

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Eye Care in Greece - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home confinement during lockdown drives demand for standard eye care products addressing dry eye due to greater exposure to digital screens

Reduced demand for allergy eye care in Q2 2020 as seasonal pollen in spring coincides with lockdown measures and greater time spent in the home

Increasingly intense competition within eye care as brands raise prices and gain greater value share

RECOVERY AND OPPORTUNITIES

Future prospects for eye care look healthy, driven by a number of factors

Improving performance for allergy eye care from 2021

Busy urban consumers likely to drive demand for more premium products perceived to offer greater effectiveness

CATEGORY DATA

Consumer Health in Greece - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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