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Country Report

Eye Care in

Eye Care in Greece

19 pages, Oct 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Dust and sand from the Sahara continues to drive demand for eye care

Standard eye care benefited from the rising incidence of dust in the atmosphere which has resulted in dry and irritated eyes being a problem for more Greeks. Southerly winds have carried waves of dust from the African continent across the Mediterranean, with this impacting Greece as well.

Climate change and rising pollution levels could trigger demand for allergy eye care

Allergy eye care is a much smaller category than standard eye care in Greece, with sales being largely seasonal, peaking during the higher pollen count during the spring and summer. Although allergies are impacted by the weather and are therefore unpredictable, climate change is likely to result in higher temperatures in the future which would result in a higher incidence of allergies.

Consumers show growing willingness to invest in premium options

A number of new brands entered eye care at the end of the review period, attracted by the rising demand and strong growth potential of the category. Nevertheless, it was some of the more expensive brands such as Systane that registered the strongest growth in 2019 and this helped to inflate value growth, with consumers perceiving these brands to be more effective at treating eye complaints than more affordable options.

COMPETITIVE LANDSCAPE

Systane increases its lead following Athens Metro advertising campaign

Alcon Laboratories Hellas Commercial & Industrial SA retained the lead in eye care in 2019. The company holds the widest portfolio in the largest category of standard eye care with its Tears Naturale, Systane and Dacriogel brands, with the former two benefiting from wide consumer awareness.

Increasing competition poses threat to Septobore’s lead

Cooper SA retained the lead in allergy eye care with its well-known Septobore brand. The brand continued to receive advertising support, but it faced mounting competition from Johnson & Johnson’s Livostin brand and Laboratoires Théa’s Oculosan brand.

PharmaSwiss finds success with new eye care brands

PharmaSwiss Hellas SA’s Vividrin brand of allergy eye care witnessed one of the most dynamic growth rates within eye care in 2019. Having only been launched in Greece in 2018 it has attracted consumers with its range which is free from preservatives.

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Eye Care Market Sample Report Eye Care Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Eye Care in Greece?
What are the major brands in Greece?
How are population trends affecting eye care product sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Eye Care in Greece - Category analysis

HEADLINES

PROSPECTS

Dust and sand from the Sahara continues to drive demand for eye care

Climate change and rising pollution levels could trigger demand for allergy eye care

Consumers show growing willingness to invest in premium options

COMPETITIVE LANDSCAPE

Systane increases its lead following Athens Metro advertising campaign

Increasing competition poses threat to Septobore’s lead

PharmaSwiss finds success with new eye care brands

CATEGORY DATA

Table 1 Sales of Eye Care by Category: Value 2014-2019
Table 2 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Eye Care: % Value 2015-2019
Table 4 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 5 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Consumer Health in Greece - Industry Overview

EXECUTIVE SUMMARY

Growth becomes more stable following liberation of prices and distribution

Consumers paying more attention to their health

New players make strong entry while GSK and Vian compete for the lead

Internet retailing flourishing despite limited presence in OTC

Future appears bright for consumer health in Greece thanks to changing attitudes

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

Megatrends

Country Report

Eye Care in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Dust and sand from the Sahara continues to drive demand for eye care

Climate change and rising pollution levels could trigger demand for allergy eye care

Consumers show growing willingness to invest in premium options

COMPETITIVE LANDSCAPE

Systane increases its lead following Athens Metro advertising campaign

Increasing competition poses threat to Septobore’s lead

PharmaSwiss finds success with new eye care brands

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Eye Care in Greece - Category analysis

HEADLINES

PROSPECTS

Dust and sand from the Sahara continues to drive demand for eye care

Climate change and rising pollution levels could trigger demand for allergy eye care

Consumers show growing willingness to invest in premium options

COMPETITIVE LANDSCAPE

Systane increases its lead following Athens Metro advertising campaign

Increasing competition poses threat to Septobore’s lead

PharmaSwiss finds success with new eye care brands

CATEGORY DATA

Consumer Health in Greece - Industry Overview

EXECUTIVE SUMMARY

Growth becomes more stable following liberation of prices and distribution

Consumers paying more attention to their health

New players make strong entry while GSK and Vian compete for the lead

Internet retailing flourishing despite limited presence in OTC

Future appears bright for consumer health in Greece thanks to changing attitudes

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

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