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Country Report

Eye Care in

Eye Care in Greece

18 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Allergy eye care benefits from weather conditions

Allergy eye care sales posted an increase in 2018, driven by the elongated spring season, which resulted in the allergies season also being extended. The penetration of allergy eye care is quite low in Greece, where standard eye care dominates.

African dust benefits sales of standard eye care

Standard eye care outperformed allergy eye care in 2018 due to the rise in incidence of dust in the atmosphere which has resulted in dry eyes being a problem for more Greeks. Southerly winds have carried waves of dust from the African continent across the Mediterranean, affecting Greece as well.

Chemists/pharmacies is the dominant channel

Chemists/pharmacies is the dominant distribution channel for eye care in Greece. The liberation of OTC distribution that came into effect in 2017 had no impact on eye care.

COMPETITIVE LANDSCAPE

Alcon Laboratories Hellas Commercial & Industrial leads sales

Alcon Laboratories Hellas Commercial & Industrial SA is the leading player in eye care in Greece. Its leadership is based on its wide product portfolio, which includes a number of strong brands, such as Tears Naturale, Systane and Dacriogel.

Johnson & Johnson Hellas SA leads allergy eye care

Johnson & Johnson’s Livostin leads allergy eye care in Greece, benefiting from strong brand awareness that is bound up with the brand’s advertising. Allergy eye care is fragmented with many small brands present.

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Eye Care Market Sample Report Eye Care Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Eye Care in Greece?
What are the major brands in Greece?
How are population trends affecting eye care product sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Eye Care in Greece - Category analysis

HEADLINES

PROSPECTS

Allergy eye care benefits from weather conditions

African dust benefits sales of standard eye care

Chemists/pharmacies is the dominant channel

COMPETITIVE LANDSCAPE

Alcon Laboratories Hellas Commercial & Industrial leads sales

Johnson & Johnson Hellas SA leads allergy eye care

CATEGORY DATA

Table 1 Sales of Eye Care by Category: Value 2013-2018
Table 2 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 3 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 4 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 5 NBO Company Shares of Eye Care: % Value 2014-2018
Table 6 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 7 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Consumer Health in Greece - Industry Overview

EXECUTIVE SUMMARY

Consumer health reshaped by legislative changes

Sales increase amid price hikes and an increase in self-medication

Depon remains the undisputed leading brand

Despite the liberation of OTC products’ distribution, chemists/pharmacies continues to hold the lion’s share

Forecasts are optimistic for consumer health

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Distribution of Consumer Health by Format: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format and Category: % Value 2018
Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Eye Care in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Allergy eye care benefits from weather conditions

African dust benefits sales of standard eye care

Chemists/pharmacies is the dominant channel

COMPETITIVE LANDSCAPE

Alcon Laboratories Hellas Commercial & Industrial leads sales

Johnson & Johnson Hellas SA leads allergy eye care

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Eye Care in Greece - Category analysis

HEADLINES

PROSPECTS

Allergy eye care benefits from weather conditions

African dust benefits sales of standard eye care

Chemists/pharmacies is the dominant channel

COMPETITIVE LANDSCAPE

Alcon Laboratories Hellas Commercial & Industrial leads sales

Johnson & Johnson Hellas SA leads allergy eye care

CATEGORY DATA

Consumer Health in Greece - Industry Overview

EXECUTIVE SUMMARY

Consumer health reshaped by legislative changes

Sales increase amid price hikes and an increase in self-medication

Depon remains the undisputed leading brand

Despite the liberation of OTC products’ distribution, chemists/pharmacies continues to hold the lion’s share

Forecasts are optimistic for consumer health

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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