The first weeks of the Coronavirus (COVID-19) lockdown resulted in a sudden decline in visits to doctors and, especially, ophthalmologists. For eye care, this is as serious issue, as Belgian consumers are reluctant to use any substance or solution for their eyes without first receiving professional advice or a prescription from their ophthalmologist.
Eye care is seeing more limited investments in novelties and marketing in 2019-2020. The high turnover of new product launches and updates with short lifecycles and a strong cannibalisation effect have continued to hamper sales of eye care in Belgium.
As almost all of the leading players are expected to see decreases in retail value sales over 2020 as a whole, Théa Pharma is set to remain at the top of the rankings with a marginal increase in share. The company benefits significantly from the offer of multitask products, which increasingly appealed to consumers looking to limit visits to the shops and economise during COVID-19 in Belgium.
Even if Belgians still ask for prescriptions for most eye care products, manufacturers increasingly see self-medication as a positive development in eye care. Their efforts to reassure and educate consumers on the properties and uses and benefits of eye care products are beginning to gain traction and slowly encourage a move towards self-medication.
Testing and samples are expected to remain highly important means of stimulating purchases of certain eye care brands and products in the forecast period. As the purchasing power of many consumers is predicted to wane in light of the COVID-19 crisis, players are set to bank more on discounts in the short to medium term.
Eye care is projected to return to positive retail volume and value (at 2020 constant prices) growth from 2021-2022. The demand for eye care is expected to be boosted by demographic and consumer preference trends: the ageing of the Belgian population and growing number of contact lens wearers.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Eye Care research and analysis database.
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