The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreOct 2019
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
In line with the growing use of smartphones, laptops and similar devices for work and recreational purposes, the incidence of conditions such as dry eye syndrome and digital eye strain is on the rise in Canada. According to the Canadian National Institute for the Blind (CNIB), almost 30% of Canadians regularly experience symptoms of dry eye syndrome, including a burning sensation in the eyes.
Standard eye care outperformed allergy eye care in volume and current value growth terms in 2019, and is expected to remain the more dynamic of the two categories over the forecast period. Population ageing in Canada will continue to drive demand for standard eye care products, as dry eye syndrome and similar conditions are a natural part of the ageing process, and also a common side effect of medications that older people take for other health issues.
While the level of demand in any given year will continue to depend on weather conditions, allergy eye care is expected to develop positively throughout the forecast period. It is estimated that 20-30% of Canadians have seasonal allergies, with almost 50% of children suffering from hay fever.
Large multinationals continued to dominate eye care in Canada in 2019. McNeil Consumer Healthcare remained the leading company in value terms, claiming the top position in both the standard and allergy eye care categories thanks to the success of its Visine brand.
Eye care products face indirect competition from eye health supplements, which some Canadians take as a proactive measure to prevent eye problems. Most leading vitamins and dietary supplements brands offer eye health products.
Eye care distribution is dominated by store-based retailers, with drugstores/parapharmacies expected to remain by far the most important channel over the forecast period. While the growing popularity of online shopping should support modest gains for internet retailing, the role of this channel in the category looks set to remain marginal.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Canada with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Eye Care industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.
The Eye Care in Canada market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.