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Country Report

Eye Care in

Eye Care in Canada

Oct 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Incidence of eye irritation increases in line with growing screen usage

In line with the growing use of smartphones, laptops and similar devices for work and recreational purposes, the incidence of conditions such as dry eye syndrome and digital eye strain is on the rise in Canada. According to the Canadian National Institute for the Blind (CNIB), almost 30% of Canadians regularly experience symptoms of dry eye syndrome, including a burning sensation in the eyes.

Standard eye care best positioned to benefit from population ageing

Standard eye care outperformed allergy eye care in volume and current value growth terms in 2019, and is expected to remain the more dynamic of the two categories over the forecast period. Population ageing in Canada will continue to drive demand for standard eye care products, as dry eye syndrome and similar conditions are a natural part of the ageing process, and also a common side effect of medications that older people take for other health issues.

Longer peak seasons for environmental allergens bode well for allergy eye care

While the level of demand in any given year will continue to depend on weather conditions, allergy eye care is expected to develop positively throughout the forecast period. It is estimated that 20-30% of Canadians have seasonal allergies, with almost 50% of children suffering from hay fever.

COMPETITIVE LANDSCAPE

McNeil Consumer Healthcare remains the overall leader in eye care

Large multinationals continued to dominate eye care in Canada in 2019. McNeil Consumer Healthcare remained the leading company in value terms, claiming the top position in both the standard and allergy eye care categories thanks to the success of its Visine brand.

Eye health supplements pose competition and brand extension opportunities

Eye care products face indirect competition from eye health supplements, which some Canadians take as a proactive measure to prevent eye problems. Most leading vitamins and dietary supplements brands offer eye health products.

Distribution set to remain heavily concentrated in store-based channels

Eye care distribution is dominated by store-based retailers, with drugstores/parapharmacies expected to remain by far the most important channel over the forecast period. While the growing popularity of online shopping should support modest gains for internet retailing, the role of this channel in the category looks set to remain marginal.

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Eye Care Market Sample Report Eye Care Market Sample Report Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Eye Care in Canada?
What are the major brands in Canada?
How are population trends affecting eye care product sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Eye Care in Canada - Category analysis

HEADLINES

PROSPECTS

Incidence of eye irritation increases in line with growing screen usage

Standard eye care best positioned to benefit from population ageing

Longer peak seasons for environmental allergens bode well for allergy eye care

COMPETITIVE LANDSCAPE

McNeil Consumer Healthcare remains the overall leader in eye care

Eye health supplements pose competition and brand extension opportunities

Distribution set to remain heavily concentrated in store-based channels

CATEGORY DATA

Table 1 Sales of Eye Care by Category: Value 2014-2019
Table 2 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Eye Care: % Value 2015-2019
Table 4 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 5 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Consumer Health in Canada - Industry Overview

EXECUTIVE SUMMARY

Ageing but increasingly health-conscious population drives market expansion

Categories tapping into multiple trends post the best results

GSK Consumer Healthcare becomes overall market leader in 2019

Drugstores/parapharmacies remains the dominant distribution channel

Demographic and lifestyle trends will continue to fuel expansion of consumer health

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

Megatrends

Country Report

Eye Care in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Incidence of eye irritation increases in line with growing screen usage

Standard eye care best positioned to benefit from population ageing

Longer peak seasons for environmental allergens bode well for allergy eye care

COMPETITIVE LANDSCAPE

McNeil Consumer Healthcare remains the overall leader in eye care

Eye health supplements pose competition and brand extension opportunities

Distribution set to remain heavily concentrated in store-based channels

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Eye Care in Canada - Category analysis

HEADLINES

PROSPECTS

Incidence of eye irritation increases in line with growing screen usage

Standard eye care best positioned to benefit from population ageing

Longer peak seasons for environmental allergens bode well for allergy eye care

COMPETITIVE LANDSCAPE

McNeil Consumer Healthcare remains the overall leader in eye care

Eye health supplements pose competition and brand extension opportunities

Distribution set to remain heavily concentrated in store-based channels

CATEGORY DATA

Consumer Health in Canada - Industry Overview

EXECUTIVE SUMMARY

Ageing but increasingly health-conscious population drives market expansion

Categories tapping into multiple trends post the best results

GSK Consumer Healthcare becomes overall market leader in 2019

Drugstores/parapharmacies remains the dominant distribution channel

Demographic and lifestyle trends will continue to fuel expansion of consumer health

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

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