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Country Report

Eye Care in

Eye Care in the United Kingdom

18 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Hay fever, screen and pollution remedies take centre stage

The increase of hay fever sufferers in the summer months has been well documented in the UK press, creating visibility for brands like Optrex Allergy and Boots Allergy Eye Mist (private label). Superdrug and Boots have both expanded their offering of private label eye drops to include products which combat eye dryness and dullness as a result of looking at screens constantly.

Mists to become the new drops?

Eye drops are notoriously difficult to self-administer, and there has been a particular increase in the choice of eye mists available in stores. This innovative format is easier and less unpleasant to apply to eyes, thus widening the target consumer group to include children and teenagers who are more likely to be nervous about applying drops.

Beauty trends encourage eye care growth

The selfie culture has encouraged the proliferation of targeted beauty products, such as brightening eye mists seen in Superdrug and among Optrex’s extensive offering. Beauty trends such as the Korean “glass skin” look encourage an aesthetic which is bright and clear; eye drops are marketed as an easy, effortless beauty product.

COMPETITIVE LANDSCAPE

Allergy eye care struggles to be considered a necessity, unlike pills and nasal sprays

Hay fever affects 13 million people in the UK and more sufferers emerge every year as compounding environmental factors like pollution and heatwaves contribute to high pollen counts between March and October. Hay fever tablets and nasal allergy sprays have long been mainstream products in drugstores and supermarkets, but allergy eye care sales are dwarfed by the wider allergy range.

Optrex sheds its old-fashioned image

The proliferation of technology in everyday lives has benefited Optrex, as it has capitalised on NHS warnings about too much screen time by introducing an advertising campaign for Actimist 2in1 Eye Spray that targets “screen eyes”. Optrex has enlisted Owen Harris, who has directed episodes of Netflix’s Black Mirror, for the unsettling TV advert, which features in an eerie fashion young professionals dealing with the effects of constantly being on their mobiles and computers.

Mists gain share from traditional formats

Blink and Boots innovative eye mists and ramped-up annual campaigns for hay fever medication are likely to be imitated by Superdrug and supermarkets in the forecast period. The format is gentler than sprays or drops and appeals more to younger consumers who are less used to using eye drops while growing up.

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Eye Care Market Sample Report Eye Care Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Eye Care in United Kingdom?
What are the major brands in United Kingdom?
How are population trends affecting eye care product sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Eye Care in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Hay fever, screen and pollution remedies take centre stage

Mists to become the new drops?

Beauty trends encourage eye care growth

COMPETITIVE LANDSCAPE

Allergy eye care struggles to be considered a necessity, unlike pills and nasal sprays

Optrex sheds its old-fashioned image

Mists gain share from traditional formats

CATEGORY DATA

Table 1 Sales of Eye Care by Category: Value 2013-2018
Table 2 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 3 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 4 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 5 NBO Company Shares of Eye Care: % Value 2014-2018
Table 6 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 7 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Consumer Health in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Consumer focus shifts further towards healthy living, natural remedies and mental health

Focus on prevention rather than curative products drives herbal sales in the pursuit of healthy living

Fickle customers heighten the threat of private label to established players

Pharmacies struggle to remain relevant as supermarkets rule

NHS cost-cutting expected to boost OTC sales as Brexit looms in the forecast period

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format: % Value 2013-2018
Table 17 Distribution of Consumer Health by Format and Category: % Value 2018
Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Eye Care in the United Kingdom

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Hay fever, screen and pollution remedies take centre stage

Mists to become the new drops?

Beauty trends encourage eye care growth

COMPETITIVE LANDSCAPE

Allergy eye care struggles to be considered a necessity, unlike pills and nasal sprays

Optrex sheds its old-fashioned image

Mists gain share from traditional formats

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Eye Care in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Hay fever, screen and pollution remedies take centre stage

Mists to become the new drops?

Beauty trends encourage eye care growth

COMPETITIVE LANDSCAPE

Allergy eye care struggles to be considered a necessity, unlike pills and nasal sprays

Optrex sheds its old-fashioned image

CATEGORY DATA

Consumer Health in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Consumer focus shifts further towards healthy living, natural remedies and mental health

Focus on prevention rather than curative products drives herbal sales in the pursuit of healthy living

Fickle customers heighten the threat of private label to established players

Pharmacies struggle to remain relevant as supermarkets rule

NHS cost-cutting expected to boost OTC sales as Brexit looms in the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

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