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Country Report

Eye Care in

Eye Care in the United Kingdom

Oct 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Eye care goes free from

Preservative-free eye products are set to rise as consumers become further concerned about what they are putting in their bodies and are more educated on ingredients. This mimics wider “free from” trends seen previously across many other industries such as food and beauty and while preservative-free eye drops have long been available, they have in the past been more positioned towards contact lens wearers.

Hay fever on the rise

Severity of hay fever is set to increase, with pollen reaching a 12-year high in 2018 and allergy season starting a month earlier in 2019, due to abnormally hot periods. This is set to worsen over the forecast period, with studies linking increased pollen counts to climate change, such as a study released by The Lancet in 2019 which concluded that temperature increases have resulted in an extended hay fever season and greater pollen load.

Gel drops gain share

Gel eye drops appeared more prominent over the review period suggesting consumers are opting for more nourishing products. Severity of dry eye appears to be increasing due to the ageing population and increases in pollution and pollen levels, as well as by the increasing amount of time spent looking at screens.

COMPETITIVE LANDSCAPE

Boots UK Ltd hones in on wellness trend

Despite being saturated with a wealth of product variation, eye care continues to see innovation from products playing into the more holistic wellness trend. Boots UK Ltd, which has a vast range of own brand eye care products, has launched its Eye Drops Dry & Irritated Eyes Vitamin A & E.

Brands struggle to differentiate

With over 50 eye care items to choose from in major drugstores, consumers are met with too much choice when picking their treatment. This is leading to saturation within the category, with less established brands struggling to find their point of difference, while more established brands continue to dominate the category.

Optrex’s support of NHS self-care guidance gives it pharmacy advantage

Optrex aims for a more pharmacy-targeted marketing strategy after its successful consumer-targeted TV adverts seen previously. It has responded to the NHS scrapping of prescriptions for dry eye and conjunctivitis by publishing a whitepaper in 2019, aiming to support pharmacists with OTC treatment of these conditions, with product recommendations.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Eye Care in United Kingdom?
What are the major brands in United Kingdom?
How are population trends affecting eye care product sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Eye Care in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Eye care goes free from

Hay fever on the rise

Gel drops gain share

COMPETITIVE LANDSCAPE

Boots UK Ltd hones in on wellness trend

Brands struggle to differentiate

Optrex’s support of NHS self-care guidance gives it pharmacy advantage

CATEGORY DATA

Table 1 Sales of Eye Care by Category: Value 2014-2019
Table 2 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Eye Care: % Value 2015-2019
Table 4 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 5 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Consumer Health in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Physical and mental wellbeing is on the British agenda

Health and wellness slowly re-shapes consumer health industry

Price-conscious consumers reach for private label

British purchase supplements through specialist non-grocery retailers and e-commerce

Health and wellness and Brexit will shape consumer health industry

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

Megatrends

Country Report

Eye Care in the United Kingdom

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Eye care goes free from

Hay fever on the rise

Gel drops gain share

COMPETITIVE LANDSCAPE

Boots UK Ltd hones in on wellness trend

Brands struggle to differentiate

Optrex’s support of NHS self-care guidance gives it pharmacy advantage

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Eye Care in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Eye care goes free from

Hay fever on the rise

Gel drops gain share

COMPETITIVE LANDSCAPE

Boots UK Ltd hones in on wellness trend

Brands struggle to differentiate

Optrex’s support of NHS self-care guidance gives it pharmacy advantage

CATEGORY DATA

Consumer Health in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Physical and mental wellbeing is on the British agenda

Health and wellness slowly re-shapes consumer health industry

Price-conscious consumers reach for private label

British purchase supplements through specialist non-grocery retailers and e-commerce

Health and wellness and Brexit will shape consumer health industry

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

DEFINITIONS

SOURCES

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