Eye care is expected to see slower current retail value growth in 2020 than in 2019, due to the COVID-19 pandemic. As a greater number of people stayed at home due to the lockdown to try and halt the spread of the virus, people became more aware of personal hygiene resulting in fewer eye infections which led to slower demand for allergic eye treatment.
There has been an ongoing shift to preservative-free eye care over the review period. These products are recommended to consumers for several reasons, such as sensitive eyes or in order to avoid side effects caused by eye care preservatives.
Lapidot Medical Import & Marketing LTD extends its leading share in eye care in 2020 with its Systane brand, a medical device which is heavily advertised and therefore widely recognised. Systane products are commonly recommended by doctors and have long shelf lives after opening, thus addressing the growing demand for these types of products and even driving it.
After the expectation of slower growth for eye care in 2020, increased retail value growth at constant 2020 prices is forecast in 2021, as consumers return to work and school. However, the growth rate is expected to gradually slow again over the remainder of the forecast period.
Manufacturers seem to be increasingly marketing eye care products designated as medical devices rather than OTC products. This gives them greater levels of flexibility.
Private label has a relatively strong share in allergy eye care and increased its share in 2020. Private label products have also performed well in cough, cold and allergy (hay fever) remedies and, as these two products complement each other when used to combat allergies.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Eye Care research and analysis database.
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