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Country Report

Eye Care in

Eye Care in Israel

17 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Eye care growing due to lack of alternatives

Eye care is growing fast as consumers spend longer periods in front of various screens, whether smartphones, computers or TVs. Many suffer from dry eye symptoms as a result, thus driving growth of dry eye drops.

Shift to higher-priced products

There is an ongoing shift to preservative-free eye care. These are recommended to consumers for several reasons, such as sensitive eyes or in order to avoid side effects caused by eye care preservatives.

COMPETITIVE LANDSCAPE

Systane leads eye care

Lapidot Medical Import & Marketing Ltd gained the top spot in the category with its brand Systane, a medical device that is advertised often and therefore widely recognised. Systane products have long shelf lives after opening, thus addressing the rising demand for such products and even driving it.

Bepanthen gains share

Bayer Israel Ltd gained share with its medical device brand Bepanthen, which has only been present in the category for a few years. The brand is mainly known for its strong presence in dermatologicals, and therefore trusted in eye care as well.

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Eye Care Market Sample Report Eye Care Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Israel market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Eye Care in Israel?
What are the major brands in Israel?
How are population trends affecting eye care product sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Eye Care in Israel - Category analysis

HEADLINES

PROSPECTS

Eye care growing due to lack of alternatives

Shift to higher-priced products

COMPETITIVE LANDSCAPE

Systane leads eye care

Bepanthen gains share

CATEGORY DATA

Table 1 Sales of Eye Care by Category: Value 2013-2018
Table 2 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 3 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 4 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 5 NBO Company Shares of Eye Care: % Value 2014-2018
Table 6 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 7 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Consumer Health in Israel - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues growing

Stricter regulation affects consumer health developments

Vitamins and dietary supplements player Solgar leads consumer health

Chained pharmacies more dominant, internet grows slowly

Future growth mainly in vitamins and dietary supplements

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format: % Value 2013-2018
Table 17 Distribution of Consumer Health by Format and Category: % Value 2018
Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Eye Care in Israel

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Eye care growing due to lack of alternatives

Shift to higher-priced products

COMPETITIVE LANDSCAPE

Systane leads eye care

Bepanthen gains share

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Eye Care in Israel - Category analysis

HEADLINES

PROSPECTS

Eye care growing due to lack of alternatives

Shift to higher-priced products

COMPETITIVE LANDSCAPE

Systane leads eye care

Bepanthen gains share

CATEGORY DATA

Consumer Health in Israel - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues growing

Stricter regulation affects consumer health developments

Vitamins and dietary supplements player Solgar leads consumer health

Chained pharmacies more dominant, internet grows slowly

Future growth mainly in vitamins and dietary supplements

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

SOURCES

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