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Country Report

Eye Care in

Eye Care in Israel

Oct 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing screen use and air-conditioned offices lead to ongoing demand for eye care

The use of eye care is growing as Israelis spend longer hours in front of computers, smart phones and screens in general. Many suffer from dry eye symptoms as a result, thus driving growth of dry eye drops.

Manufacturers shift to medical devices to gain greater flexibility

Manufacturers seem to be increasingly marketing eye care products designated as medical devices rather than OTC products. This gives them greater levels of flexibility.

Shift to higher-priced products

There is an ongoing shift to preservative-free eye care. These products are recommended to consumers for several reasons, such as sensitive eyes or in order to avoid side effects caused by eye care preservatives.

COMPETITIVE LANDSCAPE

Lapidot Medical Import and Marketing extends its lead

Lapidot Medical Import & Marketing extended its leading share in eye care in 2019 with its Systane brand, a medical device which is heavily advertised and therefore widely recognised. Systane products have long shelf lives after opening, thus addressing the growing demand for these types of products and even driving it.

Bepanthen continues to gain share

Bayer Israel continued to gain share in 2019 with its Bepanthen medical device brand, which has only been present in the category since the beginning of the review period. The brand is mainly known for its strong presence in dermatologicals, and therefore is also trusted in eye care.

Private label relatively strong in allergy eye care

Private label has a relatively strong share in allergy eye care and increased its share in 2019. Private label products have also performed well in cough, cold and allergy (hay fever) remedies and, as these two products complement each other when used to combat allergies, private label is increasingly gaining a reputation of offering effective relief at affordable prices.

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Eye Care Market Sample Report Eye Care Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Israel market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Eye Care in Israel?
What are the major brands in Israel?
How are population trends affecting eye care product sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Eye Care in Israel - Category analysis

HEADLINES

PROSPECTS

Increasing screen use and air-conditioned offices lead to ongoing demand for eye care

Manufacturers shift to medical devices to gain greater flexibility

Shift to higher-priced products

COMPETITIVE LANDSCAPE

Lapidot Medical Import and Marketing extends its lead

Bepanthen continues to gain share

Private label relatively strong in allergy eye care

CATEGORY DATA

Table 1 Sales of Eye Care by Category: Value 2014-2019
Table 2 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Eye Care: % Value 2015-2019
Table 4 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 5 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Consumer Health in Israel - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to grow

Strict regulation limits consumer health developments

Teva Pharmaceutical Industries maintains its lead

Chained chemists/pharmacies and drugstores/parapharmacies lead, internet retailing grows steadily

Accelerating growth expected

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

Megatrends

Country Report

Eye Care in Israel

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing screen use and air-conditioned offices lead to ongoing demand for eye care

Manufacturers shift to medical devices to gain greater flexibility

Shift to higher-priced products

COMPETITIVE LANDSCAPE

Lapidot Medical Import and Marketing extends its lead

Bepanthen continues to gain share

Private label relatively strong in allergy eye care

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Eye Care in Israel - Category analysis

HEADLINES

PROSPECTS

Increasing screen use and air-conditioned offices lead to ongoing demand for eye care

Manufacturers shift to medical devices to gain greater flexibility

Shift to higher-priced products

COMPETITIVE LANDSCAPE

Lapidot Medical Import and Marketing extends its lead

Bepanthen continues to gain share

Private label relatively strong in allergy eye care

CATEGORY DATA

Consumer Health in Israel - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to grow

Strict regulation limits consumer health developments

Teva Pharmaceutical Industries maintains its lead

Chained chemists/pharmacies and drugstores/parapharmacies lead, internet retailing grows steadily

Accelerating growth expected

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

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