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Country Report

Eye Care in

Eye Care in Argentina

16 pages, Oct 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing use of digital devices supporting eye care growth

Increasing use of computers, tablets and smartphones is one of the main drivers of eye care sales, with this expected to continue contributing strongly to growth over the forecast period. Although there are no official statistics, some studies indicate that dry eye may affect around 40% of the population, thus supporting growth within standard eye care over the review period.

Ageing population another factor behind expected rising sales of eye care

The population in Argentina has been ageing in recent years, with no change to this trend expected over the forecast period. The number of people aged 65 and over, standing at just over five million in 2019, is expected to continue growing to reach almost six million people in 2024.

Pollution could help to boost allergy eye care sales

Allergies are already estimated to affect a quarter of people in Argentina. One of the main triggers is environmental pollution, which is increasing in large urban cities such as Buenos Aires, Rosario and Cordoba.

COMPETITIVE LANDSCAPE

Sanofi-Synthe´labo’s Irix brand remains the clear leader in eye care

Sanofi-Synthe´labo de Argentina remained the leading player in eye care in 2019, accounting for just under half of retail value sales. Its flagship brand Irix accounts for all of the company’s eye care sales and comes in two presentations: Irix Tears for dry eye treatment and Irix Eye Drops for red eye treatment.

Irix and Usualix enjoy the greatest marketing spend

The two leading brands Irix (Sanofi-Synthe´labo) and Usualix (Laboratorio Elea) are the beneficiaries of the most focused marketing efforts in the eye care category in Argentina, enjoying a significant presence through multimedia advertising.

Limited presence of generics

Generic products have a very limited presence in eye care, mainly because this is an area led by strongly performing multinational players that make significant investment in communication and promotions.

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Eye Care Market Sample Report Eye Care Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Eye Care in Argentina?
What are the major brands in Argentina?
How are population trends affecting eye care product sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Eye Care in Argentina - Category analysis

HEADLINES

PROSPECTS

Increasing use of digital devices supporting eye care growth

Ageing population another factor behind expected rising sales of eye care

Pollution could help to boost allergy eye care sales

COMPETITIVE LANDSCAPE

Sanofi-Synthe´labo’s Irix brand remains the clear leader in eye care

Irix and Usualix enjoy the greatest marketing spend

Limited presence of generics

CATEGORY DATA

Table 1 Sales of Eye Care by Category: Value 2014-2019
Table 2 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Eye Care: % Value 2015-2019
Table 4 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 5 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Consumer Health in Argentina - Industry Overview

EXECUTIVE SUMMARY

Consumer health still growing, but at slower rates in 2019

Consumer health expenditure continues increasing

No change at the top, as Bayer, Arcor and Abbott continue to lead

Direct selling performing well against the backdrop of high inflation rates

Further growth expected in consumer health over the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

Megatrends

Country Report

Eye Care in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing use of digital devices supporting eye care growth

Ageing population another factor behind expected rising sales of eye care

Pollution could help to boost allergy eye care sales

COMPETITIVE LANDSCAPE

Sanofi-Synthe´labo’s Irix brand remains the clear leader in eye care

Irix and Usualix enjoy the greatest marketing spend

Limited presence of generics

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Eye Care in Argentina - Category analysis

HEADLINES

PROSPECTS

Increasing use of digital devices supporting eye care growth

Ageing population another factor behind expected rising sales of eye care

Pollution could help to boost allergy eye care sales

COMPETITIVE LANDSCAPE

Sanofi-Synthe´labo’s Irix brand remains the clear leader in eye care

Irix and Usualix enjoy the greatest marketing spend

Limited presence of generics

CATEGORY DATA

Consumer Health in Argentina - Industry Overview

EXECUTIVE SUMMARY

Consumer health still growing, but at slower rates in 2019

Consumer health expenditure continues increasing

No change at the top, as Bayer, Arcor and Abbott continue to lead

Direct selling performing well against the backdrop of high inflation rates

Further growth expected in consumer health over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

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