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Country Report

Eye Care in

Eye Care in Argentina

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 dampens demand for eye car in Argentina in 2020, as disposable income is lowered

The COVID-19 pandemic has exacerbated the unstable economic conditions already seen in Argentina, lowering demand for eye care products in 2020. As consumers face lower disposable incomes, they are expected to remain increasingly price sensitive as a result, eschewing more expensive products.

Sanofi-Synthe´labo’s Irix brand remains the clear leader in eye care in 2020

Sanofi-Synthélabo de Argentina will remain the leading player in eye care in 2020, accounting for just under half of retail value sales. Its flagship brand Irix accounts for all of the company’s eye care sales and comes in two presentations: Irix Tears for dry eye treatment and Irix Eye Drops for red eye treatment.

Irix and Usualix enjoy the greatest marketing spend in 2020

The two leading brands Irix (Sanofi-Synthélabo) and Usualix (Laboratorio Elea) are the beneficiaries of the most focused marketing efforts in eye care in Argentina in 2020, enjoying a significant presence through multimedia advertising.

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Samples

Eye Care Market Sample Report Eye Care Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Eye Care in Argentina?
What are the major brands in Argentina?
How are population trends affecting eye care product sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Eye Care in Argentina - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 dampens demand for eye car in Argentina in 2020, as disposable income is lowered

Sanofi-Synthe´labo’s Irix brand remains the clear leader in eye care in 2020

Irix and Usualix enjoy the greatest marketing spend in 2020

RECOVERY AND OPPORTUNITIES

Ageing population will lead to rising sales of eye care products into the forecast period

Generics unlikely to see growth into the forecast period, as multinationals dominate

Increasing use of digital devices and rising pollution levels will support eye care growth into forecast period

CATEGORY DATA

Table 1 Sales of Eye Care by Category: Value 2015-2020
Table 2 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Eye Care: % Value 2016-2020
Table 4 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 5 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

Consumer Health in Argentina - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Distribution of Consumer Health by Format: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format and Category: % Value 2020
Table 15 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

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Megatrends

Country Report

Eye Care in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 dampens demand for eye car in Argentina in 2020, as disposable income is lowered

Sanofi-Synthe´labo’s Irix brand remains the clear leader in eye care in 2020

Irix and Usualix enjoy the greatest marketing spend in 2020

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Eye Care in Argentina - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 dampens demand for eye car in Argentina in 2020, as disposable income is lowered

Sanofi-Synthe´labo’s Irix brand remains the clear leader in eye care in 2020

Irix and Usualix enjoy the greatest marketing spend in 2020

RECOVERY AND OPPORTUNITIES

Ageing population will lead to rising sales of eye care products into the forecast period

Generics unlikely to see growth into the forecast period, as multinationals dominate

Increasing use of digital devices and rising pollution levels will support eye care growth into forecast period

CATEGORY DATA

Consumer Health in Argentina - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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