Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Eye Care in

Eye Care in Argentina

16 pages, Feb 2019

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing use of screens supporting growth

Increasing use of computers, tablets and smartphones will contribute to value growth over the forecast period due to the improving economic conditions projected for 2019-2023. Although there are no official statistics, some studies indicate that dry eye may affect around 40% of the population, thus supporting growth within standard eye care over the review period.

Ageing population to drive growth

The Argentinian population will continue to age over the forecast period. The number of people aged 65 and above is expected to grow further and reach six million in 2023.

Number of approved OTC eye care drugs remains limited

Approved OTC ingredients for eye care in Argentina remain limited. Tetrahidrozolina, polietilenglicol, hidroxipropilmetilcelulosa, edetato cálcico disódico, efedrina, polihexanida and pluronic are the major components in most products available, which are mainly artificial tears to lubricate eyes.

COMPETITIVE LANDSCAPE

Sanofi-Synthe´labo de Argentina leads sales

Sanofi-Synthe´labo de Argentina remained the leading player in eye care in 2018 due to the popularity of its flagship brand Irix, which comes in Irix Tears and Eye Drops for dry and red eye treatment respectively. Multinational companies now dominate the area, having acquired the domestic players that traditionally led sales in the area.

Usualix and Irix lead brand sales

Usualix and Irix are the two brands with the most focused marketing efforts in Argentina, enjoying a significant presence through advertising via various channels, including television.

Limited presence of generics

Generic products have a very limited presence in eye care, mainly because this is an area led by strongly performing multinational players and significant investment in communication and promotions.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Eye Care Market Sample Report Eye Care Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Eye Care in Argentina?
What are the major brands in Argentina?
How are population trends affecting eye care product sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Want to find out more about this report?

Request more information

Eye Care in Argentina - Category analysis

HEADLINES

PROSPECTS

Increasing use of screens supporting growth

Ageing population to drive growth

Number of approved OTC eye care drugs remains limited

COMPETITIVE LANDSCAPE

Sanofi-Synthe´labo de Argentina leads sales

Usualix and Irix lead brand sales

Limited presence of generics

CATEGORY DATA

Table 1 Sales of Eye Care by Category: Value 2013-2018
Table 2 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 3 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 4 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 5 NBO Company Shares of Eye Care: % Value 2014-2018
Table 6 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 7 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Consumer Health in Argentina - Industry Overview

EXECUTIVE SUMMARY

Sales boosted by rebounding economy

Consumer health expenditure increases in 2018

Strong merger and acquisition activity

Health food stores play important role in vitamins and dietary supplements

IMF loan to boost mid-term economic performance

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Distribution of Consumer Health by Format: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format and Category: % Value 2018
Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Eye Care in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing use of screens supporting growth

Ageing population to drive growth

Number of approved OTC eye care drugs remains limited

COMPETITIVE LANDSCAPE

Sanofi-Synthe´labo de Argentina leads sales

Usualix and Irix lead brand sales

Limited presence of generics

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Eye Care in Argentina - Category analysis

HEADLINES

PROSPECTS

Increasing use of screens supporting growth

Ageing population to drive growth

Number of approved OTC eye care drugs remains limited

COMPETITIVE LANDSCAPE

Sanofi-Synthe´labo de Argentina leads sales

Usualix and Irix lead brand sales

Limited presence of generics

CATEGORY DATA

Consumer Health in Argentina - Industry Overview

EXECUTIVE SUMMARY

Sales boosted by rebounding economy

Consumer health expenditure increases in 2018

Strong merger and acquisition activity

Health food stores play important role in vitamins and dietary supplements

IMF loan to boost mid-term economic performance

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports