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Learn moreNov 2020
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The COVID-19 pandemic has exacerbated the unstable economic conditions already seen in Argentina, lowering demand for eye care products in 2020. As consumers face lower disposable incomes, they are expected to remain increasingly price sensitive as a result, eschewing more expensive products.
Sanofi-Synthélabo de Argentina will remain the leading player in eye care in 2020, accounting for just under half of retail value sales. Its flagship brand Irix accounts for all of the company’s eye care sales and comes in two presentations: Irix Tears for dry eye treatment and Irix Eye Drops for red eye treatment.
The two leading brands Irix (Sanofi-Synthélabo) and Usualix (Laboratorio Elea) are the beneficiaries of the most focused marketing efforts in eye care in Argentina in 2020, enjoying a significant presence through multimedia advertising.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Argentina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Eye Care industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.
The Eye Care in Argentina market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.