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Country Report

Eye Care in

Eye Care in Hong Kong, China

17 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Air pollution leads to eye problems

Hong Kong’s serious air pollution problem, caused by high traffic density, coal-burning power stations and pollutants from mainland China, is responsible for a number of health effects, including eye problems. Nitrogen dioxide, ozone and sulphur dioxide are amongst the common pollutants found in Hong Kong to cause irritation to the eyes.

Screens have become central to consumers’ lives

The increasingly central role of digital devices in consumers’ daily lives is leading to an increase in eye problems. Constantly staring at screens in both work and leisure contexts causes significant irritation to the eyes and consumers are increasingly turning to eye care products to address symptoms such as dry eyes, fatigue and pain.

Contact lenses contribute to demand

Wearing contact lenses instead of glasses has been popular in Hong Kong for a number of years. Furthermore, there has been an increase in the wearing of colourful contact lenses for fashion purposes.

COMPETITIVE LANDSCAPE

Rohto leads

Japanese player, Rohto Pharmaceutical, continued to lead the eye care category through its eponymous brand in 2018. Hong Kong consumers place great faith in the quality of Japanese products.

Focus on beauty

Rohto’s development of a moisturising eye care product forms part of a broader trend towards associating eye health and beauty. Companies target younger consumers, in particular, by promoting the beauty benefits of bright, watery eyes and this is likely to become an increasingly prominent strategy during the forecast period, as well as a growing influence on product innovation, as manufacturers look to add value to their offer and increase usage occasions.

International brands dominate

International brands dominate eye care in Hong Kong, as they are widely trusted and perceived to offer higher quality than local products. The top six players in eye care, jointly responsible for nearly three-quarters of category value in 2018, are all international companies.

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Eye Care Market Sample Report Eye Care Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Eye Care in Hong Kong, China?
What are the major brands in Hong Kong, China?
How are population trends affecting eye care product sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Eye Care in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Air pollution leads to eye problems

Screens have become central to consumers’ lives

Contact lenses contribute to demand

COMPETITIVE LANDSCAPE

Rohto leads

Focus on beauty

International brands dominate

CATEGORY DATA

Table 1 Sales of Eye Care by Category: Value 2013-2018
Table 2 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 3 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 4 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 5 NBO Company Shares of Eye Care: % Value 2014-2018
Table 6 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 7 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Consumer Health in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Conditions ripe for market development

Vitamins and dietary supplements drive market revival

Local players benefit from natural trend

Shift in distribution landscape

Growing emphasis on developing healthy behaviours

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format: % Value 2013-2018
Table 17 Distribution of Consumer Health by Format and Category: % Value 2018
Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Eye Care in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Air pollution leads to eye problems

Screens have become central to consumers’ lives

Contact lenses contribute to demand

COMPETITIVE LANDSCAPE

Rohto leads

Focus on beauty

International brands dominate

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Eye Care in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Air pollution leads to eye problems

Screens have become central to consumers’ lives

Contact lenses contribute to demand

COMPETITIVE LANDSCAPE

Rohto leads

Focus on beauty

International brands dominate

CATEGORY DATA

Consumer Health in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Conditions ripe for market development

Vitamins and dietary supplements drive market revival

Local players benefit from natural trend

Shift in distribution landscape

Growing emphasis on developing healthy behaviours

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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