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Learn moreFeb 2019
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Hong Kong’s serious air pollution problem, caused by high traffic density, coal-burning power stations and pollutants from mainland China, is responsible for a number of health effects, including eye problems. Nitrogen dioxide, ozone and sulphur dioxide are amongst the common pollutants found in Hong Kong to cause irritation to the eyes.
The increasingly central role of digital devices in consumers’ daily lives is leading to an increase in eye problems. Constantly staring at screens in both work and leisure contexts causes significant irritation to the eyes and consumers are increasingly turning to eye care products to address symptoms such as dry eyes, fatigue and pain.
Wearing contact lenses instead of glasses has been popular in Hong Kong for a number of years. Furthermore, there has been an increase in the wearing of colourful contact lenses for fashion purposes.
Japanese player, Rohto Pharmaceutical, continued to lead the eye care category through its eponymous brand in 2018. Hong Kong consumers place great faith in the quality of Japanese products.
Rohto’s development of a moisturising eye care product forms part of a broader trend towards associating eye health and beauty. Companies target younger consumers, in particular, by promoting the beauty benefits of bright, watery eyes and this is likely to become an increasingly prominent strategy during the forecast period, as well as a growing influence on product innovation, as manufacturers look to add value to their offer and increase usage occasions.
International brands dominate eye care in Hong Kong, as they are widely trusted and perceived to offer higher quality than local products. The top six players in eye care, jointly responsible for nearly three-quarters of category value in 2018, are all international companies.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Eye Care industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Eye Care in Hong Kong, China market research report includes:
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.