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Country Report

Eye Care in

Eye Care in Norway

20 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Pollen allergies drive sales in 2018

Eye care products are mainly purchased as seasonal products, as sales increase during the hay fever season – predominantly the spring, but also the summer. Sales in 2018 therefore showed strong growth, as the hay fever period was rather long and intense for Norwegians suffering from pollen allergies.

Standard eye care is projected to see the strongest growth

Standard eye care is expected to show higher growth than allergy eye care in the forecast period, as the lifestyles of many Norwegians centre around screens. Many jobs in Norway require employees to sit in front of a computer for most of the time.

The growth of other eye products and surgery are threats to eye care

Threats to the projected growth of standard eye care are substitute goods, and services such as surgery. Eye laser technology and growing sales of contact lenses adjusted for digital screens could lead to decreasing demand for standard eye care products, as they would diminish the incidence of dry eye.

COMPETITIVE LANDSCAPE

Théa Nordic remains the leader in eye care

Théa Nordic remained the leader in eye care in 2018, but saw more of a challenge, as Santen Norge launched two strongly performing brands during 2017, Lecrolyn Sine and Hyprosan. Théa Nordic offers several brands, such as Viscotears, Oculac and the new addition Théaloz Duo (from 2017), all in standard eye care.

Private label and generics still non-existent

Generics and private label are non-existent in eye care, which is also the case in nearly all OTC categories in Norway. Consumers have a rather high tolerance for spending on OTC products if there is the guarantee that the brand is effective.

Product launches affect sales in 2018

During 2017 there were two significant product launches which continued to gain sizeable shares and see growth during 2018. These were Lecrolyn Sine in allergy eye care and Hyprosan in standard eye care; both brands belong to Santen Norge’s brand portfolio and fostered further growth and share gain for this company during 2017 and 2018.

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Samples

Eye Care Market Sample Report Eye Care Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Eye Care in Norway?
What are the major brands in Norway?
How are population trends affecting eye care product sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Eye Care in Norway - Category analysis

HEADLINES

PROSPECTS

Pollen allergies drive sales in 2018

Standard eye care is projected to see the strongest growth

The growth of other eye products and surgery are threats to eye care

COMPETITIVE LANDSCAPE

Théa Nordic remains the leader in eye care

Private label and generics still non-existent

Product launches affect sales in 2018

CATEGORY DATA

Table 1 Sales of Eye Care by Category: Value 2013-2018
Table 2 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 3 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 4 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 5 NBO Company Shares of Eye Care: % Value 2014-2018
Table 6 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 7 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Consumer Health in Norway - Industry Overview

EXECUTIVE SUMMARY

Modest growth due to maturity

Demographic trends and the weather affect sales of consumer health products

Norwegians are reluctant to try new brands in OTC categories

Store-based retailing remains the main channel; albeit internet retailing is growing

Most trends are projected to continue throughout the forecast period

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format: % Value 2013-2018
Table 17 Distribution of Consumer Health by Format and Category: % Value 2018
Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Eye Care in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Pollen allergies drive sales in 2018

Standard eye care is projected to see the strongest growth

The growth of other eye products and surgery are threats to eye care

COMPETITIVE LANDSCAPE

Théa Nordic remains the leader in eye care

Private label and generics still non-existent

Product launches affect sales in 2018

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Eye Care in Norway - Category analysis

HEADLINES

PROSPECTS

Pollen allergies drive sales in 2018

Standard eye care is projected to see the strongest growth

The growth of other eye products and surgery are threats to eye care

COMPETITIVE LANDSCAPE

Théa Nordic remains the leader in eye care

Private label and generics still non-existent

Product launches affect sales in 2018

CATEGORY DATA

Consumer Health in Norway - Industry Overview

EXECUTIVE SUMMARY

Modest growth due to maturity

Demographic trends and the weather affect sales of consumer health products

Norwegians are reluctant to try new brands in OTC categories

Store-based retailing remains the main channel; albeit internet retailing is growing

Most trends are projected to continue throughout the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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