Executive Summary

Oct 2019
PROSPECTS
Allergy sufferers driving demand for eye care as pollen count rises

Eye care is largely seasonal, with sales increasing during the hay fever season – predominantly the spring, but also the summer. According to the Norwegian Asthma and Allergy Association (NAAF), approximately 20% of the Norwegian population (one million people) suffer from some sort of pollen allergy.

Screen time impacts eye health driving demand for standard eye care

Standard eye care is expected to see more dynamic growth than allergy eye care in the forecast period. This is being driven by the fact that the lifestyles of many Norwegians centre around electronic screens.

Technological improvements in contact lenses could pose threat to growth

Threats to the projected growth of standard eye care include new developments in the field of eye health. For example, eye laser technology and growing sales of contact lenses adjusted for digital screens could lead to decreasing demand for standard eye care products, as they would diminish the incidence of dry eyes.

COMPETITIVE LANDSCAPE
Wide offer helps Théa Nordic retain strong lead

Théa Nordic remained the clear leader in eye care in 2019. Théa Nordic offers several brands in standard eye care, including Viscotears, Oculac and the more recent addition Théaloz Duo, which was only launched in 2017.

Success of Santen’s new products suggests potential remains for new entrants

Santen Norge AS continued to provide stiff competition in 2019 with it retaining second place in the rankings. The company offers its popular Oftagel brand in standard eye care, but its newer brands, Hyprosan and Lecrolyn Sine, which were only launched in 2017, both continued to see stronger growth in 2019.

Norwegians prefer to place their faith in branded eye care products

Generics and private label are non-existent in eye care, which is also the case in nearly all OTC categories in Norway. Consumers have a rather high tolerance for spending on OTC products if there is the guarantee that the brand is effective.

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Eye Care in Norway

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Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Norway market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Eye Care in Norway?
  • What are the major brands in Norway?
  • How are population trends affecting eye care product sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Eye Care in Norway - Category analysis

HEADLINES

PROSPECTS

Allergy sufferers driving demand for eye care as pollen count rises
Screen time impacts eye health driving demand for standard eye care
Technological improvements in contact lenses could pose threat to growth

COMPETITIVE LANDSCAPE

Wide offer helps Théa Nordic retain strong lead
Success of Santen’s new products suggests potential remains for new entrants
Norwegians prefer to place their faith in branded eye care products

CATEGORY DATA

Table 1 Sales of Eye Care by Category: Value 2014-2019
Table 2 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Eye Care: % Value 2015-2019
Table 4 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 5 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Consumer Health in Norway - Industry Overview

EXECUTIVE SUMMARY

Consumer health sees steady growth as Norwegians show willingness to invest in health
Changing face of Norway sees shifts in demand within consumer health
GlaxoSmithKline and Pfizer combine to push GSK Consumer Healthcare into the lead
Distribution focuses on convenience, quality and availability
An ageing population, a greater focus on health and wellbeing and climate change just some of the issues expected to drive growth over the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources